Guidance
A CPG operations platform for food brands that turns structured conversations into configuration blueprints for a commercial platform.
About Guidance
Guidance is a CPG operations platform for food brands that is currently being rebuilt with CPG design partners. The official description says the platform turns structured conversations about products, suppliers, production, and channels into a configuration blueprint for a commercial platform; all capabilities connect to a shared data model, so downstream content updates automatically when one number changes. The pricing page lists three draft monthly tiers—Starter, Growth, and Scale—at $199, $499, and $899, and says final module configuration and pricing will be set before launch. The current pricing intent is not to charge per seat, making it easier to include bookkeeping, co-packing, and logistics partners. The product does not yet offer a demo, and the official site invites brands to participate as design partners.
Best for
Best use cases
Clarifying COGS for the first time
Managing collaboration across multiple co-packers
Handling routine compliance requirements
Supporting high-volume compliance and forecasting needs
Features
Structured conversation configuration
Structured conversations about products, suppliers, production, and channels generate a configuration blueprint for a commercial platform.
Shared data model
All capabilities connect to the same data model, so when one number changes, downstream content updates automatically.
No-seat-based pricing intent
The official current pricing intent is not to charge per seat, making it easier to include bookkeeping, co-packing, and logistics partners.
Three draft pricing tiers
Three draft monthly tiers—Starter, Growth, and Scale—are based on revenue and cover brands with revenue from $1 million to $15 million.
Pros
- A shared data model connects capabilities so one number change automatically updates downstream content
- The intended no-seat-based pricing makes it easier to include bookkeeping, co-packing, and logistics partners
- Generates a structured configuration blueprint around products, suppliers, production, and channels
Cons
- The product is still being rebuilt and does not yet offer a product demo
- The pricing page shows draft tiers that are not yet available for purchase; final pricing and module configuration will be set before launch
Pricing Plans
Starter
- For brands with revenue below $1 million and streamlined operations
- 1–3 SKUs
- Light co-packer collaboration
- Clarifying COGS for the first time
Growth
- For brands with revenue of $1–5 million
- Multiple SKUs
- Active co-packer relationships
- Routine compliance requirements
Scale
- For brands with revenue of $5–15 million
- Complex operations
- Multiple co-packers
- High-volume compliance and forecasting needs
* Pricing information is for reference only. Please refer to the latest announcement on Guidance's official website.