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Luma

AI agent for creative work, covering video, image, audio, and text creation

subscription
Last Updated 10/23/2026

About Luma

Luma is an AI agent platform for creative work. You bring the idea, and the agent handles research, generation, and refinement across video, image, audio, and text, keeping brand style consistent throughout the creative process. The platform connects models such as Ray, Uni, Seedance, Kling, Veo, and MiniMax, so you can switch as needed to refine details. Individual subscriptions are billed monthly with credits, including access to Luma and third-party image and video models, guest collaborator editing rights, and commercial licensing; the Team plan adds member management, project and team organization, team sharing, usage analytics, shared credits, and SSO, while the Enterprise plan further adds enterprise-grade commitments, dedicated training, and custom fine-tuning.

Best for

Creative professionals and content creators
Design and advertising creative teams
Enterprise creative and marketing teams
Content teams that need a unified brand style

Best use cases

Multimodal content generation across video, image, audio, and text

Producing multiple creative directions and variants under one brand style

Sharing credits within a team and collaboratively editing assets

Running models such as Ray, Uni, Seedance, Kling, and Veo through one interface

Features

Multimodal Creative Agent

The agent carries out research, generation, and refinement across video, image, audio, and text

Brand Consistency

Keeps brand style stable throughout the creative process, producing directions and variants in batches

Multi-Model Access

Use models such as Ray, Uni, Seedance, Kling, Veo, and MiniMax through Luma

Team and Enterprise Capabilities

For creatives who need admin control, transparent pricing, preset skills, and deployment into their own environment, with usage analytics, shared credits, SSO, and custom fine-tuning

Pros

  • Multimedia coverage of video, image, audio, and text, with the agent handling research, generation, and refinement end to end
  • Connects models such as Ray, Uni, Seedance, Kling, Veo, and MiniMax, switchable as needed
  • Keeps brand style consistent during generation, making it easy to produce directions and variants in batches
  • Team plan offers shared credits, usage analytics, and SSO; Enterprise plan supports custom fine-tuning

Pricing Plans

Plus

$30/monthmonth
  • 10,000 credits
  • Luma and third-party image and video models
  • Edit access for guest collaborators
  • Commercial use

Pro

$90/monthmonth
  • Everything in Plus
  • 40,000 credits
  • 4x usage with the Luma Agents

Ultra

$300/monthmonth
  • Everything in Pro
  • 150,000 credits
  • 15x usage with the Luma Agents

* Pricing information is for reference only. Please refer to the latest announcement on Luma's official website.

FAQ

Individual subscriptions come in Plus ($30/month), Pro ($90/month), and Ultra ($300/month), while Team and Enterprise are quoted via Contact us (contact sales).
The Plus plan includes Luma and third-party image and video models, with Ray, Uni, Seedance, Kling, Veo, and MiniMax available on the platform; Pro and Ultra add 4x and 15x Luma agent usage on top of that.

Tool Information

DeveloperLuma
Release Date10/23/2026
Pricingsubscription