Mailchimp
Integrated email and SMS marketing platform with a built-in template editor, AI content creation, and ecommerce data integration
About Mailchimp
Mailchimp is an email and SMS marketing platform for businesses, offering 300+ seasonal and industry templates, an intuitive drag-and-drop email editor, and AI tools that generate on-brand headlines and designs in seconds. It connects seamlessly to apps, platforms, and stores such as Shopify, WooCommerce, and Wix, consolidating data in one place; the company says users who combine email and SMS see click rates of up to 97%.
Best for
Best use cases
Quickly build marketing emails with templates and the drag-and-drop editor
Generate on-brand headlines and designs with AI tools
Reach users by combining email and SMS
Bring store data from Shopify, WooCommerce, and more into unified management
Compare before choosing
The official comparison page states that the Free plan caps contacts at 250, while the Premium plan has unlimited contacts
Features
Drag-and-drop email editor
300+ templates for different seasons and industries, paired with an intuitive drag-and-drop editor for quick email creation.
AI content creation
Use AI content generation tools to produce on-brand headlines and designs in seconds.
Email and SMS outreach together
Combine email and SMS to deliver the right message to users; the company says users who use both see click rates of up to 97%.
Multi-platform data integration
Connect apps, platforms, and stores like Shopify, WooCommerce, and Wix, with data flowing automatically into one place for unified management.
Pros
- 300+ built-in templates and an intuitive drag-and-drop editor make email creation easy to pick up
- AI content tools produce on-brand headlines and designs in seconds
- Seamless connections to platforms like Shopify, WooCommerce, and Wix, with data unified automatically
- The company says users who combine email and SMS see click rates of up to 97%
Cons
- The Free plan caps contacts at 250
- The Standard plan limits monthly email sends to 12 times the maximum contact count
Pricing Plans
Free
- Contact limit of 250
Standard
- Includes 500 contacts
- Monthly email sends capped at 12 times the maximum contact count
- 14-day free trial
Premium
- Most advanced premium tools
- Unlimited contacts
- Priority support
- Built for teams
* Pricing information is for reference only. Please refer to the latest announcement on Mailchimp's official website.