Pictory
Create and edit branded videos from text, URLs, presentations, images, audio, recordings, and existing footage with AI-assisted scenes, captions, voices, and avatars.
About Pictory
Pictory is an AI video creation and editing platform for turning text, prompts, scripts, articles, URLs, PowerPoint files, images, audio, screen recordings, and existing video into publishable video. It automates scene construction, visual selection, captions, narration, avatars, highlights, and common editing work, while templates and Brand Kits help keep output consistent. The product suits creators, marketers, educators, and teams that need to repurpose existing material without filming or working through a traditional timeline editor. Paid tiers scale from a single-user Starter plan to Professional and Team subscriptions, with different limits for video minutes, storage, brand kits, premium voices, stock media, and AI credits. Enterprise adds custom allowances, interactive hosting, SSO, implementation support, and services. Buyers should compare expected production volume with the monthly video-minute and AI-credit allocations because generated images, video, and avatar output draw on plan allowances.
Best for
Best use cases
A blog post or webpage needs to become a narrated, captioned video for distribution across visual channels.
A long recording needs highlights, text-based editing, or a shorter summary without rebuilding the footage on a timeline.
A presentation, image set, or audio episode needs scenes, motion, branding, and voice output for a repeatable publishing workflow.
Compare before choosing
The workflow covers more input types than a script-only generator, including URLs, PPT files, images, audio, recordings, and existing video.
Subscription limits vary materially by video minutes, storage, Brand Kits, premium voice minutes, stock library size, and monthly AI credits.
Team and Enterprise tiers add collaboration or administrative capabilities that are not the main focus of the single-user plans.
Features
Turn written content into video
Convert text, prompts, scripts, articles, blog posts, and URLs into edited videos with generated visuals, captions, avatars, and AI voices.
Repurpose audio and recordings
Transform podcasts, voice files, screen recordings, and existing videos into captioned video or concise highlights without rebuilding every scene manually.
Create presentation and image videos
Build videos from PowerPoint files, still images, and text prompts, then add motion, scenes, branding, narration, and captions for publishing.
Pros
- Supports many source formats, so one workspace can repurpose articles, URLs, presentations, images, audio, recordings, and existing video.
- Automatic captions, AI voices, avatars, stock media, templates, and Brand Kits reduce the number of separate production tools needed.
- Professional and Team plans increase video minutes, storage, voices, stock assets, Brand Kits, and AI credits for higher-volume work.
Cons
- Every standard plan is a paid subscription, and the free trial does not provide an ongoing free tier for occasional use.
- Monthly video minutes, premium voice time, storage, and AI credits create capacity limits that must match the expected output volume.
- Collaboration starts with the $199-per-month Team plan, while SSO, interactive hosting, and dedicated support require Enterprise pricing.
Pricing Plans
Starter
- 1 user
- 200 video minutes
- 5 GB storage
- 1 Brand Kit
- 60 minutes of ElevenLabs AI voices in 29 languages
- 5 million stock videos
- 100 AI credits per month
- No watermark
- Basic AI tools
Professional
- 1 user
- 600 video minutes
- 20 GB storage
- 5 Brand Kits
- Unlimited standard voices in 7 languages
- 120 minutes of ElevenLabs AI voices in 29 languages
- 18 million stock videos
- 500 AI credits per month
- Custom avatars and voice cloning
- Advanced AI tools and long-video summarization
Team
- 3 or more users
- 1,800 video minutes
- 100 GB storage
- 10 Brand Kits
- Unlimited standard voices in 7 languages
- 240 minutes of ElevenLabs AI voices in 29 languages
- 18 million stock videos
- 2,400 AI credits per month
- Shared team workspace
- Professional onboarding and team training
Enterprise
- 10 or more users
- Custom video minutes and storage
- Unlimited Brand Kits
- Custom AI credit allocation
- Interactive video hosting
- SSO and dedicated success manager
- Expert video consulting
- Custom templates and done-for-you video creation
* Pricing information is for reference only. Please refer to the latest announcement on Pictory's official website.