Selectika
A product data enrichment and intelligent recommendation platform for fashion retailers and brands, turning product images into structured fashion attributes with smart search and AI outfit recommendations.
About Selectika
Selectika is built for fashion retailers and brands, converting product images and catalog information into structured fashion attribute data to support filtering, product discovery, and merchandising operations. According to its official website, its core capabilities include Product Enrichment, Smart Search, and AI Outfitting, and it can feed product data into new channels such as AI shopping agents. The product connects with existing systems via API, a Shopify app, MCP access, and an enriched product data feed. Its data foundation combines stylist- and fashion-expert-reviewed data with multimodal fashion intelligence; the website also notes that expert-reviewed training data does not mean every new product goes through human review.
Best for
Best use cases
Automatically generate consistent fashion attributes for an apparel product catalog to improve filtering and product discovery
Add similar-product and outfit recommendations to product pages to support cross-selling
Prepare structured product data for new channels such as AI shopping agents
Integrate enriched data into existing e-commerce, PIM, or data feed pipelines via the API or the Shopify app
Features
Product Enrichment
Converts product images and catalog information into consistent fashion attributes, supporting filtering, product discovery, and merchandising operations.
Smart Search
Supports shopper search and discovery based on structured product data.
AI Outfitting
Connects complementary products and shows how items can be styled together, creating opportunities for cross-selling and higher order values.
Shop Similar
Provides alternative options for the product being viewed, keeping discovery useful when the first item isn't the right fit.
API & Integrations
Offers enrichment and recommendation APIs, a Shopify app, MCP access, and an enriched product data feed, and can connect to custom e-commerce, PIM, or data feed pipelines.
Pros
- Converts product images and catalog information into consistent fashion attributes, supporting filtering, discovery, and merchandising operations
- Offers multiple integration options including an API, a Shopify app, MCP access, and an enriched product data feed
- Its data foundation combines stylist- and fashion-expert-reviewed data with multimodal fashion intelligence
Cons
- Public documentation does not publish standard API quotas or service commitments; quotas must be confirmed with Selectika
- The examples in the developer documentation are illustrative only, not a connectable sandbox environment
- Expert-reviewed training data does not mean every new product goes through human review