ZEPIC
ZEPIC is an AI-powered customer engagement and marketing automation platform that consolidates scattered customer data into unified profiles and reaches customers through Email, WhatsApp, Instagram and other channels.
About ZEPIC
ZEPIC is a customer engagement and marketing automation platform built for marketing teams. It comes with a built-in CDP (customer data platform) that consolidates data from 50+ tools to generate a real-time, unified 360° profile for every customer. On this foundation, teams can send personalized messages through channels such as Email, WhatsApp and Instagram, and use data from their tech stack to build workflows that run marketing campaigns automatically across the entire customer lifecycle. The platform also brings Instagram and WhatsApp conversations into a unified inbox with real-time replies, and can identify loyalty intent from orders, reviews and conversations to generate more targeted campaign reminders. The official website states that every campaign can be tracked and its earn-per-send (revenue generated per send) measured.
Best for
Best use cases
Consolidate data scattered across 50+ tools to build a unified 360° profile for every customer
Send personalized messages through Email, WhatsApp, Instagram and other channels, and run marketing campaigns automatically across the customer lifecycle
Bring customer conversations from Instagram and WhatsApp into a unified inbox and reply in real time
Identify loyalty intent from orders, reviews and conversations to generate more targeted campaign reminders
Track every campaign and measure the revenue generated per send (earn-per-send) to make campaigns more measurable
Features
Unified 360° Customer Profile
A built-in CDP consolidates data from 50+ tools and combines it with real-time tracking to create a unified profile for every customer, helping teams stay up to date at all times.
Omnichannel Marketing Automation
Reach customers through channels such as Email, WhatsApp and Instagram, tailor content to their preferences, and use tech stack data to build workflows that run campaigns automatically across the entire customer lifecycle.
Unified Conversation Inbox
Bring Instagram and WhatsApp conversations into a unified inbox and reply to customer messages in real time.
AI-Powered Loyalty Intent Detection
Identify loyalty intent from orders, reviews and conversations — not just purchase history — to generate more targeted campaign reminders.
Campaign Revenue Measurement
Track every campaign and measure earn-per-send to manage your marketing budget with a results-driven approach.
Pros
- Built-in CDP that consolidates data from 50+ tools to generate a real-time, unified 360° profile for every customer
- Reaches customers across Email, WhatsApp and Instagram, with automated workflows built on tech stack data
- Instagram and WhatsApp conversations flow into a unified inbox with real-time replies
- Officially offers a 14-day free trial and supports payment in both USD and INR