Claap
Sales conversation intelligence for recording, CRM enrichment, automated follow-up, deal coaching, and reusable AI-agent context.
About Claap
Claap is a sales conversation intelligence platform that records online, phone, in-person, and email interactions, then turns them into structured information for revenue workflows. It transcribes conversations in 99 languages, creates AI summaries, enriches CRM records and custom fields, drafts follow-up emails, scores deals against sales methodologies, and supports coaching from real calls. Teams can connect data to external AI agents through MCP, while collaboration features keep recordings, notes, comments, and insights in a shared workspace. It is designed for sales and revenue teams that want conversation capture, CRM automation, deal review, and coaching in one system. Adoption decisions should account for recording and AI-credit limits on lower plans, integration needs, workspace controls, and the move to sales-assisted pricing for Business and Enterprise.
Best for
Best use cases
Record and transcribe distributed sales conversations
Populate CRM properties and score deals without manual entry
Connect structured conversation context to internal or external AI agents
Compare before choosing
Basic suits limited contribution and evaluation with capped recordings
Pro fits teams needing broader AI, editing, integration, and collaboration features
Business and Enterprise add revenue workflows, administration, security, and sales-assisted support
Features
Capture and transcribe sales conversations
Record conversations from online meetings, calls, in-person discussions, and email, then produce transcripts across 99 languages.
Keep CRM records current
Create structured notes, update standard or custom CRM fields, and score deals against methodologies such as SPICED, MEDDIC, or BANT.
Automate follow-up and coaching
Draft follow-up emails, surface deal risks, and coach sales representatives with insights grounded in recorded conversations.
Supply context to AI agents
Use MCP to make structured conversation data available to external AI agents for outbound work, decks, or competitive materials.
Pros
- Captures conversations across meeting, phone, in-person, and email workflows, reducing gaps in sales records.
- Updates CRM fields and drafts follow-ups from conversation data, cutting repetitive manual work for sales teams.
- Supports 99-language transcripts and MCP access, making conversation context useful across multilingual and AI-agent workflows.
Cons
- Basic is limited to 10 videos per user and 300 total recording minutes, which can constrain regular use.
- Pro caps recording at 1,000 minutes and AI usage at 500 credits per license each month.
- Business and Enterprise pricing requires sales contact, adding a procurement step before teams can compare total cost.
Pricing Plans
Basic
- 10 videos per user
- 300 total recording minutes
- 99-language transcripts
- Basic AI summaries
- Chrome recorder extension
- Collaborative workspace
Pro
- Unlimited recordings
- 1,000 recording minutes per month
- 500 AI credits per month
- Advanced AI summaries
- Meeting insights
- AI-powered video editing
- 10+ integrations
- Private channels
Business
- Unlimited recording time
- 1,000 AI credits per month
- Claap AI across meetings
- CRM auto-complete
- AI-generated emails
- AI coaching
- Deal insights
- Priority support
Enterprise
- Unlimited recording time
- Custom AI credits per month
- SSO
- SCIM user provisioning
- Unlimited Basic licenses
- White-glove onboarding
- Migration support
- Claap API and MCP
* Pricing information is for reference only. Please refer to the latest announcement on Claap's official website.