filipa.ai
Full-service, AI-led go-to-market execution with cross-channel operations, bounded automation, and dedicated human oversight for product-focused companies.
About filipa.ai
filipa.ai is a full-service go-to-market execution service for product-focused companies. It coordinates search, paid social, display, CRM, email marketing, lead research, and human follow-up while an AI layer handles frequent analysis, decisions, and optimization within customer-approved rules. A dedicated human coordinator manages priorities and escalations, and experts review brand-sensitive creative, major budget changes, and strategic exceptions. Bounded autonomy uses spend thresholds, budget restrictions, and anomaly detection to determine when the system can act and when it must stop for review. The service uses EU infrastructure and is built and managed in Germany; the site states that personally identifiable information is not required by default. Pricing combines a monthly fee with revenue participation for Startup and Business customers, while Enterprise is custom. This makes the service most relevant to companies that want an outsourced, cross-channel operating model and accept both ongoing fees and attributed-revenue sharing.
Best for
Best use cases
Coordinate advertising, CRM, email, SEO, and lead research through one operating model
Let AI optimize frequently while humans approve brand-sensitive or high-risk changes
Track channel execution with reporting, OKRs, anomaly detection, and spend controls
Compare before choosing
More operational than an analytics-only marketing tool because it participates in execution
Broader than a single-channel ad platform because it coordinates multiple GTM channels
More service-led than self-serve software because plans include human coordination and oversight
Features
Cross-channel GTM execution
Manage search, paid social, display, CRM, email marketing, lead research, and human follow-up as one coordinated operating model.
Bounded AI optimization
Allow the AI layer to analyze and act frequently within approved spend thresholds, budget restrictions, and risk limits.
Human-governed marketing operations
Use a dedicated coordinator and expert review for priorities, escalations, creative changes, major budget shifts, and strategic exceptions.
Pros
- Coordinates multiple GTM channels through one managed operating model
- Uses spend limits and anomaly detection to constrain autonomous optimization
- Provides a dedicated human contact and expert review on Business and Enterprise plans
Cons
- Startup pricing adds 7% revenue participation to the €250 monthly fee
- Business requires a €4,000 monthly fee plus 2% revenue participation
- Custom integrations on Business are scoped and billed as separate projects
Pricing Plans
Startup
- AI-led execution
- Profit proxy optimization
- EU data infrastructure
- Spend threshold controls
- Channels selected by growth potential and market fit
- Weekly reporting summaries
- Quarterly OKR tracking
- Statistical anomaly detection
- Cross-channel orchestration
Business
- AI-led execution
- Profit proxy optimization
- EU data infrastructure
- Spend threshold controls
- Channels selected by growth potential and market fit
- Weekly and daily reporting
- Quarterly OKR tracking
- Statistical anomaly detection
- Cross-channel orchestration
- Dedicated human contact person
- Human experts in the loop
- Human sales team
- Optional custom integrations as separate projects
Enterprise
- Full white-glove service
- Dedicated human supervision
- AI-led execution
- Profit proxy optimization
- EU data infrastructure
- Spend threshold controls
- Channels selected by growth potential and market fit
- Weekly and daily reporting
- Quarterly OKR tracking
- Statistical anomaly detection
- Cross-channel orchestration
- Dedicated human contact person
- Human experts in the loop
- Human sales team
- Custom integrations
- Dedicated SLA
- Isolated infrastructure
- Custom brand compliance processes
* Pricing information is for reference only. Please refer to the latest announcement on filipa.ai's official website.