Helium 10
Research, advertising, listing, and operations tools for sellers on Amazon, Walmart, and TikTok Shop.
About Helium 10
Helium 10 is a commerce operations suite for sellers working on Amazon, Walmart, and TikTok Shop. Its workflow brings product research, keyword discovery and rank tracking, listing review, advertising management, and operational analysis into one product. Sellers can analyze products while browsing Amazon and Walmart through the Chrome extension, use reverse-ASIN or seed-phrase research to find keywords, and monitor ranking changes over time. The platform also connects seller data with Claude, ChatGPT, or a custom agent so teams can question product research, advertising spend, and profit data. Helium 10 Ads adds campaign setup, centralized reporting, dayparting, and automated keyword and bid adjustments. Managed Refund Service is aimed specifically at Amazon FBA reimbursements and does not support FBM or Walmart Fulfillment Services sales. Adoption therefore makes the most sense for marketplace sellers that will use several parts of the suite; teams should compare plan limits, marketplace coverage, account requirements, and advertising volume before choosing a tier.
Best for
Best use cases
Research products and keywords before launching or revising a marketplace listing.
Track organic rank, advertising spend, and profit signals when marketplace performance changes.
Coordinate advertising and seller operations across a larger team with higher account and ASIN limits.
Compare before choosing
Compare plan prices against the number of research, advertising, and operations tools the team will actually use.
Check market and tool availability because support and limits vary across Amazon, Walmart, and TikTok Shop workflows.
Evaluate Enterprise when standard tiers do not provide enough users, seller accounts, ASIN capacity, or onboarding support.
Features
Product and keyword research
Find product opportunities, inspect marketplace data, discover competitive keywords, and track ranking changes.
Advertising operations
Create campaigns, centralize PPC reporting, schedule ads by time, and automate keyword and bid adjustments.
Marketplace performance analysis
Question connected product research, advertising spend, profit, and organic-rank data through an AI assistant.
Pros
- Combines research, listing, advertising, and operations workflows, reducing the need to coordinate several separate seller tools.
- Chrome-based product analysis and reverse-ASIN keyword research connect marketplace browsing with structured research tasks.
- AI-assistant connections let teams question product, advertising-spend, profit, and rank data through Claude, ChatGPT, or a custom agent.
Cons
- Monthly pricing starts at $129 USD for Platinum, so light users may pay for a broader workflow than they need.
- Features and usage limits vary by plan and marketplace, requiring a careful fit check before a team commits.
- Managed Refund Service supports Amazon FBA but not FBM or Walmart Fulfillment Services, limiting its value for other fulfillment mixes.
Pricing Plans
Platinum
- Amazon FBA product research
- Chrome Extension product analysis
- Keyword research and rank tracking
Diamond
- Product research workflows
- Keyword research and tracking
- Expanded seller operations workflow
Enterprise
- Dedicated customer success manager and custom onboarding
- 10+ users and 15+ seller accounts
- Up to 5,000 ASINs and expanded usage limits
* Pricing information is for reference only. Please refer to the latest announcement on Helium 10's official website.