TrueROAS
Ecommerce attribution and first-party ad tracking for Shopify and WooCommerce brands.
About TrueROAS
TrueROAS is an ecommerce advertising attribution and tracking platform for Shopify and WooCommerce stores. It combines first-party tracking, post-purchase surveys, and AI-assisted marketing-mix modeling to help teams connect orders and revenue to campaigns across Meta, Google, TikTok, and other advertising channels. The dashboard brings attribution reporting, customer journeys, product and lifetime-value analysis, creative analysis, and ad management into one workspace. Teams can send enriched conversion data back to ad platforms and use an MCP integration to query their data from tools such as Claude, ChatGPT, and Cursor. The service is priced by monthly revenue: a Basic tier is free for stores under $10,000 in monthly tracked revenue, while paid tiers add full CAPI coverage, deeper analysis, custom attribution, and advisory support. A 14-day trial is available, but a credit card is required for Basic. Support for platforms beyond Shopify and WooCommerce is offered through a custom integration process.
Best for
Best use cases
Replacing fragmented channel reports with a unified attribution dashboard
Reviewing customer journeys, product performance, and lifetime value before reallocating spend
Using AI tools through MCP to ask questions about advertising and ecommerce performance
Compare before choosing
The free Basic tier is limited to stores below $10,000 in monthly tracked revenue
Full CAPI coverage is included in Pro and higher tiers but is a paid add-on for Basic
Platforms beyond Shopify and WooCommerce require a custom integration process
Features
Identify the campaigns driving ecommerce revenue
Bring order, journey, survey, and advertising data together to evaluate which campaigns contribute to sales.
Improve conversion signals sent to ad platforms
Use CAPI coverage and enriched data sendback to provide Meta, Google, and other connected platforms with stronger conversion data.
Report across stores and channels
Give brands and agencies one dashboard for multiple stores, ad channels, product performance, lifetime value, and customer journeys.
Pros
- Free access below $10,000 in monthly tracked revenue gives smaller stores a lower-cost starting point.
- A unified dashboard connects attribution, journeys, products, lifetime value, creatives, and ad management in one workflow.
- Unlimited stores and users make the platform practical for agencies and multi-store teams.
Cons
- Basic requires a credit card and full CAPI costs an extra $49 per month.
- Revenue-based pricing can raise costs as a store grows.
- Non-Shopify and non-WooCommerce stores require a custom integration process.
Pricing Plans
Basic
- True attribution dashboard
- Standard reports and weekly AI report
- Ads Manager and Creative Lab
- AI chat and post-purchase survey
- CAPI available as a $49/month add-on
Pro
- Everything in Basic
- Full CAPI coverage
- LTV, product, and journey analysis
- MCP integration
Premium
- Everything in Pro
- Full CAPI coverage
- Custom attribution model
- Monthly TrueROAS review
- Monthly founder or strategist call
True Horizon
- True Pixel
- Machine learning with marketing-mix modeling
- Post-purchase surveys
- Incrementality reports
- Budget scenario planner
- Monthly AI and human data-scientist reports
* Pricing information is for reference only. Please refer to the latest announcement on TrueROAS's official website.