Agentforce
Build Salesforce-connected AI agents for customer and employee work, with a $0 entry plan and several paid pricing routes.

Agentforce official AI agent platform introduction
About Agentforce
Agentforce is Salesforce’s platform for building autonomous AI agents for employee and customer work. It is designed for organizations already centered on Salesforce, with workflows for customer service, contact centers, field service, employee support, sales, and IT. Configured agents can route calls, retrieve customer history, update work orders, answer policy questions, qualify leads, and handle help-desk tasks. Pricing starts with the $0 Salesforce Foundations plan. Paid choices include Flex Credits at $500 USD per 100,000 credits, Conversations at $2 USD each, plus per-user add-ons and editions. The variety makes it possible to start small, but forecasting deserves attention because credits, conversations, employee licenses, and other consumption services can all affect the bill. Agentforce is most practical for Salesforce-centered teams that want AI agents inside existing customer and employee processes. Before selecting a pricing route, buyers should estimate the actions, conversations, and licensed users for each workflow.
Best for
Best use cases
Resolve customer cases and escalate exceptions to a human specialist
Coordinate field visits while updating work orders and checking parts availability
Handle employee policy questions, onboarding tasks, and IT service requests
Compare before choosing
Compare the $0 Foundations plan with paid usage-based options before scaling
Model Flex Credit costs against $2-per-conversation pricing for each workflow
Compare metered employee usage with $125 or $150 per-user add-ons
Features
Customer service automation
Resolve open cases, draft follow-up emails, and escalate work to a specialist when human attention is needed.
Contact center assistance
Route incoming calls, retrieve customer history, and record interaction notes inside a Salesforce-centered workflow.
Field service coordination
Schedule technician visits, update work-order status, and check parts availability for field operations.
Employee service
Process leave requests, answer HR policy questions, and support new-hire onboarding around the clock.
Sales operations
Qualify inbound leads, update sales opportunities, and assist teams working on renewal deals.
IT service
Resolve help-desk tickets, respond to system alerts, and reset user access through configured agent actions.
Pros
- The $0 Salesforce Foundations plan lowers the cost of testing core builder tools before paid rollout.
- Salesforce integration keeps agent tasks close to CRM records and established service or sales workflows.
- Credit, conversation, and per-user options let teams match purchasing to different usage patterns.
Cons
- Usage-based credits and conversations require forecasting because activity levels can change the monthly bill.
- The product is most compatible with Salesforce-centered operations, so teams on other stacks may face a larger adoption effort.
- Several paid options require sales contact, and the $5 user license still requires Flex Credits.
Pricing Plans
Salesforce Foundations
- Agentforce Builder
- Prompt Builder
- Agent Script
- Agentforce Coworker
- Agentforce Vibes
Flex Credits
- Customer-facing agents
- Employee-facing agents
- Agentforce Voice
- Digital Wallet
- Buying model flexibility
- Agentforce Vibes
Conversations
- Customer-facing agents
- Digital Wallet
- Pre-purchase buying model
Agentforce add-ons
- Unmetered employee Agentforce usage
- Sales, Service, and Field Service availability
- AI-powered analytics and Prompt Builder
Agentforce Industries add-ons
- Unmetered employee Agentforce usage
- Industry-specific AI in the flow of work
- Includes Agentforce Sales and Service add-on capabilities
Agentforce 1 Editions
- Agentforce add-on included
- 2.5M Flex Credits per organization per year
- Available for Sales, Service, Field Service, and Industries
Agentforce User License
- Company-wide employee access
- Access to limited Salesforce CRM objects
- Metered employee Agentforce usage
* Pricing information is for reference only. Please refer to the latest announcement on Agentforce's official website.