Astute
Creator discovery, campaign execution, and performance measurement for B2B companies
About Astute
Astute is a creator platform for B2B companies, covering newsletters, Substack, social media, and podcasts. It scans industry and competitor discussions, matches creators, and builds data-driven campaign plans, supporting outreach, negotiation, briefing, contracts, scheduling, payments, and reporting to help companies measure reach, engagement, and tracked conversions.
Best for
Best use cases
Find B2B creators and suitable emerging-media channels
Plan a mix of newsletter, podcast, and social media campaigns
Execute creator ad placements, sponsorships, or ambassador partnerships
Measure creator-driven reach, engagement, and conversions
Features
Creator and channel discovery
Scans newsletters, podcasts, and social media to find channels and creators discussing companies, competitors, and the industry.
Data-driven campaign planning
Plans content formats, target audiences, budgets, and expected returns using platform performance data.
End-to-end partnership execution
Supports creator sourcing, negotiation, briefing, contracts, scheduling, payments, and coordination, with settlement through one invoice.
Campaign performance measurement
Measures reach, engagement, and tracked conversions by creator, and shows where the company appeared after the campaign.
Pros
- Access to more than 16,000 B2B creators
- Agency-style strategic and execution support
- One team handles creator outreach, coordination, payments, and reporting
- Clients approve creators and retain campaign data