Factors.ai
An ABM and attribution platform that identifies accounts, activates ad audiences, and measures pipeline impact.
About Factors.ai
Factors.ai gives B2B go-to-market teams one place for account-based marketing and attribution. It combines website visitor identification, account and contact intelligence, cross-channel intent, campaign execution, and revenue measurement. Teams can spot active accounts, prioritize them with scoring, send audiences to LinkedIn and Google Ads, and review first-touch, last-touch, or influenced attribution. It also works with tools such as Clay, BitScale, and n8n, so an existing GTM stack can remain in place. Pricing includes Free, Basic, Growth, and Enterprise plans. Enterprise starts at $30,000 per year and adds predictive scoring, ad impression control, conversion feedback, dynamic audience syncing, enhanced Google Ads conversions, buyer-stage analysis, and combined first-, second-, and third-party intent. That breadth comes with practical tradeoffs: enterprise cost, setup work to unify data, and plan-dependent access to advanced functions. Customer data is hosted on Google Cloud in the United States. Factors.ai encrypts data in transit and at rest and uses role-based access controls.
Best for
Best use cases
Use visitor identification after a target account returns to high-intent pages and route that signal into outreach.
Sync a scored account audience into LinkedIn or Google Ads when engagement meets the campaign threshold.
Compare first-touch, last-touch, and influenced attribution during budget reviews to identify campaign contribution.
Compare before choosing
Compared with account-only intent tools, Factors.ai also connects identified buyers and execution workflows.
Compared with a single-model attribution product, it supports first-touch, last-touch, and influenced views.
Compared with assembling separate identification, activation, and measurement tools, it centralizes those ABM tasks.
Features
Identify active accounts
Reveal companies and buyers visiting the website, then combine their activity with other GTM intent signals.
Run targeted ad workflows
Build account audiences and coordinate campaigns across LinkedIn and Google Ads using connected intent data.
Measure marketing attribution
Compare first-touch, last-touch, and influenced attribution to see which campaigns contribute to pipeline.
Pros
- A Free plan gives teams a lower-cost way to assess account identification before selecting a paid tier.
- LinkedIn and Google Ads audience workflows connect intent signals with campaign activation in one platform.
- Multiple attribution views help teams compare campaign influence instead of relying on one fixed model.
Cons
- Enterprise starts at $30,000 per year, which may exceed the budget of smaller B2B marketing teams.
- Unifying website, advertising, and GTM data requires implementation work and ongoing data governance.
- Advanced scoring, ad controls, and intent combinations sit in higher tiers, so feature access depends on plan choice.
Pricing Plans
Free
- Account identification and a data foundation for initial evaluation
Basic
- Core account identification and GTM data workflows
Growth
- Expanded ABM targeting, analytics, and campaign workflows
Enterprise
- Predictive account scoring
- LinkedIn Ads impression control and conversion feedback
- Dynamic audience sync to Google and LinkedIn Ads
- Enhanced conversions for Google Ads
- Buyer-stage behavior analysis
- Combined first-, second-, and third-party intent
* Pricing information is for reference only. Please refer to the latest announcement on Factors.ai's official website.