Figo
Figo is competitor monitoring software for marketers that checks competitors' ads, pages, rankings, reviews, and AI answers weekly, and generates a briefing telling you what to do.
About Figo
Figo is competitor monitoring software for marketers. Once you add the competitors you want to track, Figo checks their ads, pages, rankings, reviews, and AI answers every week, then generates a briefing in plain language telling you which changes are worth responding to. Every plan covers all the channels Figo monitors; the difference between plans lies in how many businesses you can track and how often you can ask the AI assistant questions. Your own website is also tracked and doesn't count against your competitor slots, because every comparison in the briefing is benchmarked against your own data.
Best for
Best use cases
Receive a Monday briefing that ranks competitor changes by importance and benchmarks them against your own data, so you can decide what's worth responding to this week
Track competitors' ads on Google, Meta, and TikTok, plus their posts on Instagram, Facebook, and Reddit
Check competitors' AI visibility across 10 buyer questions, updated at the frequency set by your plan
See keyword gaps where competitors rank and you don't
Get email alerts when new ads or new pages appear, and export tables as CSV
Agencies set up separate workspaces for up to 5 clients, with their own logo on each report and briefings emailed directly to clients
Features
Weekly automated checks and briefings
Figo checks competitors' ads, pages, rankings, reviews, and AI answers every week, and sends you a briefing in plain language every Monday telling you what to do.
Multi-channel monitoring in one place
Track competitors' rankings and traffic, pages, and blog posts in a single list.
Ad and social post monitoring
Track competitors' ads on Google, Meta, and TikTok, plus their posts on Instagram, Facebook, and Reddit.
AI visibility checks
Ask the AI assistant 10 buyer questions and check competitors' visibility in AI answers, at the frequency set by your plan (every two weeks or weekly).
Keyword gaps and alerts
See which keywords your competitors rank for and you don't; get email alerts when new ads or new pages appear; export any table as CSV.
Pros
- Automatically checks competitors' ads, pages, rankings, reviews, and AI answers every week, with no need to check each one manually
- Briefings are written in plain language, ordered by how important each change is
- All plans cover every monitoring channel; they only differ in quantity and frequency
Pricing Plans
Starter
- 3 competitors with a full weekly check
- Rankings, traffic, pages, and blog posts
- Google, Meta, and TikTok ads
- Instagram, Facebook, and Reddit posts
- AI visibility: 10 buyer questions, every two weeks
- A plain-language briefing delivered every Monday
Agency
- 20 competitors and 5 client workspaces
- AI visibility: 10 questions per client workspace, weekly
- Your logo shown on every report
- The Monday briefing emailed to each client
* Pricing information is for reference only. Please refer to the latest announcement on Figo's official website.