Frase
Frase is a content platform covering SEO and AI search: audit your site, research keywords, write and optimize content, publish directly to a CMS, and track your pages' visibility in Google as well as AI engines like ChatGPT, Perplexity, and Gemini.
About Frase
Frase turns SEO and AI search optimization into one complete workflow: add your site domain and connect Google Search Console, and Frase crawls your site and generates an audit to help you discover content opportunities. You can set brand positioning, tone, and terminology rules in the Brand Hub, then write content yourself, collaborate with your team, or have Frase draft it. Once written, publish directly to WordPress, Webflow, Sanity, Wix, or FraseCMS hosting. Every page gets a search score and an AI-readiness score, and Frase tracks your share of visibility on ChatGPT, Perplexity, Gemini, and Google AI daily, helping you find and fix pages whose performance is declining. It also offers an API and MCP, so you can invoke Frase's capabilities using natural language in Claude, ChatGPT, or Cursor. It suits content teams, SEO practitioners, and small one-person or single-site teams: the Starter plan targets individuals and single-site teams, while the Professional plan targets teams that need multiple seats and sites. The official website states it has passed a SOC 2 Type II audit and complies with GDPR, with data encrypted both at rest and in transit.
Best for
Best use cases
Consistently producing SEO-friendly content for one website that AI engines can cite
Checking content visibility in ChatGPT, Perplexity, Gemini, and Google AI and fixing declining pages
Wanting content to consistently follow brand tone and terminology rules
Connecting Frase to tools like Claude, ChatGPT, and Cursor via MCP or API for automation
Compare before choosing
The official comparison page states: Ahrefs' paid AI add-on Brand Radar only reports where AI is ignoring you, while Frase includes the same tracking and then fixes the pages.
Features
Brand Hub
After entering your site domain, Frase automatically analyzes the site and identifies brand signals such as business overview, tagline, target audience, brand values, and competitor matching criteria, which are used for research and content generation; you can also set the tone manually in the Brand Hub.
Brand Terminology Control
Set rules for preferred terms, avoid terms, and banned terms; content containing a banned term cannot be published until the term is removed, while avoid terms only trigger a warning without blocking publication.
CMS Publishing
Publish directly to WordPress, Webflow, Sanity, and Wix, or host on FraseCMS, with support for scheduling, formatting, and attaching Schema—no copy-pasting or migration needed.
Page Scoring & AI Visibility Monitoring
Every page has a search score and an AI-readiness score, and Frase tracks your share of visibility on ChatGPT, Perplexity, Gemini, and Google AI daily.
API & MCP Automation
Connect Frase MCP to Claude, ChatGPT, or Cursor; configure it once, then make requests in natural language and Claude will call Frase's in-app tools to complete tasks.
Pros
- Built-in AI search visibility tracking across the full content workflow, from research and writing to publishing, scoring, and fixing
- Publishing supports scheduling, formatting, and Schema, connecting directly to major CMSs
- The Brand Hub automatically extracts brand signals from your site and constrains content terminology
Pricing Plans
Starter (Annual)
- One site, one person
- Run the core workflow
- Suited to individuals, freelancers, and single-site teams
Starter (Monthly)
- One site, one person
- Run the core workflow
Professional (Annual)
- More seats, sites, and content volume, suited to teams or multi-site needs
- Add seats, credits, or AI prompts as your team grows
Professional (Monthly)
- More seats, sites, and content volume, suited to teams or multi-site needs
- Add seats, credits, or AI prompts as your team grows
* Pricing information is for reference only. Please refer to the latest announcement on Frase's official website.