Hootsuite
Create and publish social content, manage customer conversations, analyze performance, listen socially, and run employee advocacy—all in one platform.
About Hootsuite
Hootsuite is a social media management platform that supports content creation and publishing, customer conversation management, performance analytics, social listening, and employee advocacy. Users can connect multiple social accounts to Hootsuite and handle publishing and scheduling, view analytics, and track trends and competitor activity all in one platform. According to the official website, every plan includes the built-in AI assistant Wisdom, which helps draft content, offer suggestions, and run analyses. Hootsuite also provides REST API documentation and MCP support, making it easy for developers to build integrations or let AI assistants access Hootsuite data and workflows. On the security side, the official Trust Center page lists SOC 2 Type II audits, ISO 27001/27017/27018/27701 certifications, FedRAMP authorization, and UK Cyber Essentials, among other certifications and audits.
Best for
Best use cases
Plan, schedule, and publish content across multiple platforms from one place, including batch scheduling up to 350 posts at a time
Handle customer conversations across platforms in a single inbox
Analyze social content performance and benchmark against competitors
Track market trends, conversations, competitors, and emerging risks
Build integrations via the Hootsuite REST API, or let AI assistants access Hootsuite data and workflows via MCP
Features
Unified Publishing Management
Publish across channels with one click, batch-schedule up to 350 posts at a time, and manage paid ads alongside organic content.
Unified Social Inbox
Manage customer conversations across platforms in a single inbox.
Social Listening & Trend Tracking
Track trends, conversations, competitors, and emerging risks in your market without digging through multiple dashboards.
Analytics & Competitor Benchmarking
Analyze content performance with competitive benchmarking data.
AI Assistant Wisdom
Every plan includes the built-in Wisdom AI assistant, which can draft content, offer suggestions, and run analyses.
API & MCP Integration
Provides REST API documentation for building integrations, and supports MCP so AI assistants can securely access Hootsuite data and workflows, with access limited to the products, workspaces, social accounts, and permissions available in your account.
Pros
- Brings content creation and publishing, customer conversation management, performance analytics, social listening, and employee advocacy together in one platform
- Supports batch scheduling of up to 350 posts at a time, with paid ads and organic content managed side by side
- Every plan includes the built-in AI assistant Wisdom, which can draft content, offer suggestions, and run analyses
- Provides a REST API and MCP support, making it easy to build integrations and connect AI assistants
- Has passed a SOC 2 Type II audit, holds ISO 27001, 27017, 27018, and 27701 certifications, and has FedRAMP authorization and UK Cyber Essentials
Pricing Plans
Standard
- Up to 10 social profiles
- Content planning and scheduling
- Unified inbox
- Analytics and reporting
- Competitive benchmarking
- Social listening
Professional
- More automation
- Advanced reporting
- Room to scale
Advanced
* Pricing information is for reference only. Please refer to the latest announcement on Hootsuite's official website.