Magic Hour
Magic Hour brings AI video generation, image generation, editing, and a production-grade API together in a single workflow, taking you from prompt to finished video within one workspace.
About Magic Hour
Magic Hour is a creation platform that brings together AI video generation, image generation, editing, and a production-grade API. Users can generate AI videos and images, edit photos, bring portraits to life, and complete projects with templates—all within a single workspace, without moving assets between multiple specialized apps. It also offers a REST API that lets developers call video, image, and audio models through a single API, with SDKs for Python, Node.js, Go, and Rust; content generated via the API automatically appears in the web dashboard for easy viewing, management, and sharing. The product offers a free plan for trying out basic features; paid plans include more credits, higher export resolution, faster queues, and commercial usage rights.
Best for
Best use cases
Batch-producing short videos and image content for social media
Integrating AI video, image, and audio generation into your own app via the REST API
Completing the entire creative workflow—from generation and editing to export—in a single workspace
Needing specific video processing capabilities such as face swap, lip sync, and character replacement
Compare before choosing
According to the official comparison page: Magic Hour lets you create, edit, and finish projects in one studio, whereas using multiple standalone apps requires moving assets between each specialized app.
According to the official comparison page: Magic Hour supports trying some core tools before signing up, while standalone apps each have their own sign-up rules.
Features
AI Video Generation
Offers a wide range of video generation and processing tools, including text-to-video, image-to-video, face swap, character replacement, lip sync, and video-to-video.
AI Image Generation & Editing
Provides multiple image models supporting generation and editing, with resolutions ranging from 640px to 4K.
REST API & Multi-Language SDKs
Call video, image, and audio models through a unified REST API, with SDKs for Python, Node.js, Go, and Rust. Content generated via the API automatically appears in the web dashboard.
All-in-One Workflow
Generate, edit, and finish projects all within the same workspace—no need to move assets between multiple specialized apps.
Credits That Never Expire
Credits never expire; unused credits roll over to the next month.
Pros
- Video generation, image generation, editing, and API integration all happen in one workflow—no need to move assets between multiple specialized apps
- Offers a free plan so you can try basic features without a credit card
- Unused credits roll over to the next month and never expire
- Provides a REST API plus SDKs for Python, Node.js, Go, and Rust, making it easy for developers to integrate
- Paid plans include commercial usage rights, plus watermark removal, higher-resolution exports, and a priority queue
Cons
- Outputs on the free plan are limited to personal, non-commercial use; commercial usage rights require a paid subscription. Credit packs purchased separately only remove the watermark and do not include commercial usage rights
Pricing Plans
Creator
- Built for social content and everyday creation
- 144,000 credits per year
- Watermark removal
- Export quality 1472px
- Upload file size 5GB
- 5 concurrent generations
- Commercial usage rights
- Priority queue
Business
- 840,000 credits per year
- Watermark removal
- Export quality 4K
- Upload file size 10GB
- Unlimited concurrent generations
- Commercial usage rights
- Submit templates to earn credits
- Priority queue
- Priority support
- API access
* Pricing information is for reference only. Please refer to the latest announcement on Magic Hour's official website.