Nozzle
Customer analytics for Amazon brands, covering acquisition cost, lifetime value, repeat purchases, ad performance, and purchase paths.
About Nozzle
Nozzle is a customer analytics platform built for Amazon brands. It connects ad performance with customer behavior, helping teams judge whether campaign spend brings in profitable customers instead of isolated orders. The platform analyzes acquisition cost, lifetime value, repeat purchases, Subscribe & Save activity, frequently bought-together products, and purchase journeys. Growth provides core analytics with a three-month LTV and CAC preview. Scale expands LTV and CAC analysis to 24 months. Its purchase cadence and events analysis are marked as coming soon, and its unit economics dashboard is listed for Q3 2026. Intelligence adds DTC-to-Amazon overlap, unlimited journey depth, early access to features, and a dedicated customer success manager. Intelligence+ adds custom AMC reporting, ad strategy consulting, bespoke analysis, monthly reviews, and one-to-one account management. Access to client data requires Amazon Marketing Cloud. Pricing depends on total annual sales, billing is in USD, and monthly sales reviews may move an account to the appropriate tier.
Best for
Best use cases
Use cohort data when a campaign generates orders but its longer-term customer profitability remains unclear.
Review purchase cadence and product sequences when planning retargeting windows or cross-sell campaigns.
Compare DTC and Amazon customers when the same brand sells through both channels and needs overlap analysis.
Compare before choosing
Choose Growth for core analytics and a limited LTV preview when the lower entry price matters most.
Choose Scale when a 24-month LTV view, events analysis, and unit economics justify the higher subscription.
Choose Intelligence or Intelligence+ when unlimited journeys, DTC overlap, dedicated support, or managed services are required.
Features
Evaluate acquisition economics
Compare advertising performance with customer acquisition cost and repeat-order value to decide how much a brand can spend to win a customer.
Analyze retention and lifetime value
Review cohorts for repeat purchases, Subscribe & Save behavior, purchase cadence, and customer value for as long as 24 months on eligible plans.
Map purchase journeys
See which products customers buy together or next, then use those paths to guide cross-selling, retargeting, and product investment decisions.
Pros
- Links advertising results to customer acquisition cost and repeat-order value, which supports profit-based spend decisions.
- Provides up to 24 months of LTV and CAC cohort analysis on Scale and higher plans for longer-term measurement.
- Higher tiers add unlimited purchase journeys, DTC overlap analysis, dedicated support, and managed AMC services.
Cons
- The entry subscription costs $399 per month, which may be difficult to justify for smaller sellers.
- Client-data access depends on Amazon Marketing Cloud access, adding a setup and compatibility requirement.
- Pricing tiers are reviewed against annual sales each month, so growth can trigger an automatic upgrade and higher cost.
Pricing Plans
Growth
- Core analytics dashboards
- Monthly new-to-brand and Subscribe & Save analysis
- Purchase journey up to 3 orders
- Three-month LTV and CAC preview
Scale
- Everything needed for core analytics
- Full 24-month LTV and CAC lookback
- Purchase cadence and events analysis marked as coming soon
- Unit economics dashboard listed for Q3 2026
Intelligence
- Full platform access
- DTC-to-Amazon overlap analysis
- Unlimited purchase journey depth
- Dedicated customer success manager
Intelligence+
- Everything in Intelligence
- Custom AMC reporting
- Advertising strategy consulting
- Monthly performance reviews and one-to-one account management
* Pricing information is for reference only. Please refer to the latest announcement on Nozzle's official website.