Sprout Social
AI-assisted social media management for teams handling publishing, engagement, analytics and approvals.
About Sprout Social
Sprout Social is a subscription social media management and intelligence platform for brands and agencies. Its AI layer applies real-time social signals to content creation, analytics and everyday workflow automation. Teams can plan and approve posts, schedule them with Optimal Send Times, manage conversations, analyze performance and share reports from one workspace. AI Assist can suggest captions and alt text, while analytics tools can summarize results and help teams find performance takeaways. Employee Advocacy supports controlled sharing of approved brand content. It is a practical fit for organizations that need coordinated work across multiple profiles and stakeholders. Pricing is per seat, so the cost grows with the number of users; Essentials starts at $79 per seat per month with annual billing, and Enterprise requires a custom quote. A 30-day trial is available, but it is not a permanent free plan. Some deeper capabilities, including Premium Analytics and other suite add-ons, may require additional purchasing decisions.
Best for
Best use cases
Plan, approve and schedule a cross-channel content calendar
Summarize social performance and distribute stakeholder-ready reports
Manage incoming conversations and extend approved content through employees
Compare before choosing
Per-seat pricing makes team size an important cost factor
Five profiles on Essentials may be restrictive for larger account portfolios
Premium Analytics and suite add-ons can add procurement decisions
Features
Plan and publish social content
Create posts, coordinate calendars and approvals, and use Optimal Send Times based on 16 weeks of audience data to schedule content.
Turn social data into decisions
Analyze social messages and performance data, build reports, and use AI-generated summaries to identify useful takeaways for stakeholders.
Manage engagement and brand reach
Handle social conversations in a shared workflow and extend approved content through employee advocacy while measuring its impact.
Pros
- Centralizes publishing, engagement and reporting across social profiles
- AI Assist supports caption, alt-text and performance-summary workflows
- A 30-day trial lets teams test core workflows before purchasing
Cons
- Per-seat subscriptions become more expensive as the team grows
- Essentials connects only five social profiles, which can constrain larger portfolios
- Premium Analytics and other add-ons may require separate purchasing
Pricing Plans
Essentials
- Connect up to 5 social profiles
- Optimal Send Times
- Profile- and post-level reporting
Standard
- Connect up to 5 social profiles
- 10 brand keywords per group
- iOS and Android mobile apps
Professional
- Unlimited social profiles
- 10 brand keywords per group
- AI Assist suggestions
Advanced
- Unlimited social profiles
- 20 brand keywords per group
- Advanced social management capabilities
Enterprise
- White-glove onboarding and implementation
- Plan tailored to enterprise needs
- SSO setup assistance and priority support
* Pricing information is for reference only. Please refer to the latest announcement on Sprout Social's official website.