Submagic
AI video editor for turning raw footage into captioned short-form videos.
About Submagic
Submagic is an AI video editor focused on short-form social content. It turns raw footage into captioned clips and can add b-roll, music, zooms, transitions, and other edits in one workflow. Creators can trim through text, remove dead air, format vertical exports, and repurpose longer recordings with Magic Clips. It is designed for creators, advertisers, and agencies that publish regularly to TikTok, Instagram Reels, YouTube Shorts, and YouTube. Its API and integrations also support automated video workflows. Before subscribing, check per-member subscription pricing, monthly video allowances, duration caps, export specifications, and metered API access. The official pricing page offers three trial videos without a credit card; this is a trial, not a permanent free plan. Starter is listed at $19 per member per month and includes 15 videos of up to two minutes each, three AI credits, 1080p exports at 30 FPS, and ten API or integration minutes per month. Magic Clips costs an additional $19 per member per month on Starter.
Best for
Best use cases
Caption and polish talking-head videos for social feeds
Turn raw ad footage or testimonials into vertical ad variations
Repurpose long recordings into shorts with the paid Magic Clips add-on
Compare before choosing
Starter costs $19 per member monthly before optional add-ons
Starter caps each video at two minutes and exports at 1080p and 30 FPS
Magic Clips adds $19 per member monthly and processes up to 10 long videos
Features
Publish creator clips
Turn talking-head footage or a long recording into captioned vertical clips for TikTok, Reels, Shorts, and YouTube.
Produce ad variations
Edit product footage, testimonials, or scripts into UGC-style, product-demo, and faceless avatar ads.
Handle agency client work
Apply consistent captions, audio cleanup, b-roll, trimming, and exports across recurring client accounts.
Pros
- Starter combines captions, trimming, b-roll, audio, and watermark-free export in one $19-per-member workflow.
- Text-based editing and automatic dead-air removal reduce manual timeline work for recurring short videos.
- API and integration access lets teams automate part of the video pipeline without replacing the editor.
Cons
- Starter allows only 15 videos per member each month and limits each video to two minutes.
- Pricing is per member, so adding editors raises the recurring subscription cost.
- Magic Clips costs another $19 per member monthly, while Starter API and integration use is limited to 10 minutes per month.
Pricing Plans
Starter
- 15 videos per member each month
- Maximum video length of 2 minutes
- 3 AI credits for AI videos and images
- No watermark
- Auto captions
- AI b-roll and audio
- Text-based trimming
- 1080p export at 30 FPS
- API and integrations: 10 minutes per month
- Optional Magic Clips add-on: $19 per member per month for clips from 10 long videos monthly
* Pricing information is for reference only. Please refer to the latest announcement on Submagic's official website.