Vidu

Vidu

Vidu is an AI video generation platform that converts text prompts and images into high-definition video clips with multi-subject consistency.

freemium
Last Updated 8/28/2026

Decision summary

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Vidu fits users evaluating Vidu is an AI video generation platform that converts text prompts and images into high-definition video clips with multi-subject consistency.

Vidu workflow evidence centers on Text-to-Video Content Creation, Image-to-Video Animation, Reference-Based Video Generation.

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Vidu exposes freemium pricing with listed plan context including Free Tier, Subscription Plans, Credit Top-up.

Vidu differentiation is captured through Text-to-Video Content Creation, Image-to-Video Animation, Reference-Based Video Generation.

Vidu overview visual from official public source.
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vidu-com-866c974462a8 overview visual from official public sources.

About Vidu

Vidu is an AI video generation platform developed by Beijing Shengshu Technology Co., Ltd. The platform converts text prompts and static images into dynamic video content using a domestically developed multimodal large model (UniDiffuser). It supports three primary generation modes: reference video-to-video, image-to-video, and text-to-video generation, alongside a template library and specialized tools such as Vidu Claw and Vidu S1. The platform emphasizes fast generation speed, multi-subject consistency across frames, off-peak generation mode, and high-definition output with smooth animation quality. Users report generating creative video content in approximately three steps. Vidu operates on a credit-based system where subscription credits expire after 30 days while purchased credits remain available until used. The platform offers an API open platform for developers and serves users across more than 200 countries, with tens of millions of registered users. Security and privacy documentation is available, describing data collection practices for account registration (phone number and verification code), content generation (prompts, uploaded materials including facial feature points and contours, and generated output), payment processing, and device information for service stability and fraud prevention. Important coverage gaps exist: developer documentation, API pricing details, dedicated security pages, and trust/compliance pages returned errors or were not accessible during review. Teams evaluating Vidu for workflows requiring API integration, developer documentation, or detailed security certifications should contact the vendor directly at [email protected] to confirm current availability and specifications.

Best for

Content creators seeking to convert text prompts or images into video content without deep technical setup.
Teams evaluating AI video generation tools for marketing, education, or entertainment workflows.
Developers exploring API integration for automated video generation in their applications.
Organizations requiring multi-subject consistency and fast generation turnaround for video production.

Best use cases

A content team needs to quickly generate video clips from text descriptions for social media campaigns.

A developer is exploring video generation APIs to embed AI-powered content creation into an existing platform.

A project manager is comparing AI video tools based on pricing transparency, feature coverage, and support boundaries.

An enterprise team needs to assess security and privacy practices before adopting an AI video generation service.

Compare before choosing

Compare against other AI video generation platforms when pricing model flexibility, API availability, or developer documentation quality are decision factors.

Contrast video quality, generation speed, and multi-subject consistency when selecting tools for professional content production.

Evaluate security certifications, privacy policy completeness, and data handling practices across AI content generation services.

Assess credit expiration policies and subscription tiers when budget predictability and usage patterns are key criteria.

Features

Text-to-Video Content Creation

Enter a text prompt describing a scene, action, or concept, and generate a video clip with coherent motion and visual quality. Suitable for creating marketing videos, educational content, or creative demonstrations from written descriptions.

Image-to-Video Animation

Upload a static image and animate it into a video clip while maintaining subject consistency. Useful for bringing photographs, illustrations, or designs to life with dynamic motion.

Reference-Based Video Generation

Use an existing video as a reference to generate new content with consistent subject representation and visual style. Enables style transfer, character consistency, or visual continuity across video sequences.

Template-Based Video Production

Select from available templates to create videos with predefined structures, transitions, and visual treatments, reducing the need for prompt engineering and ensuring consistent output quality.

Pricing Plans

Free Tier

0on-demand
  • Free video generation available
  • Off-peak generation mode
  • Credit-based consumption system

Subscription Plans

Not publicly listedmonthly
  • Subscription credits included (30-day validity)
  • Fast generation speed
  • Multi-subject consistency
  • HD video output

Credit Top-up

Not publicly listedon-demand
  • Purchasable credits available on demand
  • No expiration constraint mentioned for purchased credits

API Open Platform

Not publicly availablenot publicly listed
  • Developer API access referenced
  • API pricing details not accessible during review

* Pricing information is for reference only. Please refer to the latest announcement on Vidu's official website.

FAQ

Vidu supports three primary generation modes: reference video-to-video (参考生视频), image-to-video (图生视频), and text-to-video (文生视频). The platform also offers a template library and specialized tools including Vidu Claw and Vidu S1.
Vidu uses a credit-based system. Subscription credits are included in paid plans and expire after 30 days. Purchased credits can be bought on demand and are available until consumed. Credits are consumed when generating videos.
Vidu collects prompts, uploaded materials (including facial feature points and contours for image-to-video), generated output content, device information (device model, OS version, unique device identifiers), network information, and operational logs. Payment processing involves order information, transaction amounts, and payment method details.
Accounts may be blocked for suspicious activity, terms violations, or security concerns. If you believe your account was blocked in error, you can contact support via enterprise WeChat (Viduforhuman) or email [email protected] for clarification and assistance.
Vidu references an API open platform (API开放平台) in its navigation. However, API documentation, pricing details, and developer portal pages were not accessible during review due to SSL connection errors and 404 responses. Prospective API users should contact Vidu directly to confirm current API availability and access requirements.

Tool Information

DeveloperVidu
Release Date4/5/2026
Pricingfreemium