Attio
A configurable AI CRM for revenue teams with workflow automation, communication sync, reporting, and extensive developer access.
About Attio
Attio is an AI CRM for revenue teams, built around a flexible relationship data model. Teams can configure objects and records for companies, people, deals, or their own processes, then use workflows, sequences, enrichment, Ask Attio, and AI agents to handle ongoing revenue work. Communication sync and reporting keep activity tied to the right records. Developers get a REST API, webhooks, a TypeScript React App SDK, MCP access, and SQL. The free plan can suit a small workspace, while paid tiers raise limits for objects, records, credits, reports, email accounts, permissions, and administration. Those ceilings deserve a close look because prices are per user and credit use creates a separate capacity constraint. Advanced controls such as SSO and SCIM are aimed at enterprise buyers. Attio makes the most sense for teams that want to shape a CRM around their own go-to-market process and have time to configure it. A team looking for a fixed, ready-made sales process may find that setup demanding.
Best for
Best use cases
Model a tailored revenue CRM for companies, people, and deals
Automate lead, pipeline, renewal, and account workflows
Connect CRM data to custom apps, AI tools, and reporting systems
Compare before choosing
Compare object and record ceilings across plans
Estimate seat credits, workspace credits, and per-user cost
Check email, reporting, permission, SSO, and SCIM requirements
Features
Tailored revenue CRM
Model companies, people, deals, and custom entities, with communication sync and reporting tied to configurable records.
Automated pipeline and account work
Use workflows, sequences, integrations, Ask Attio, enrichment, and AI agents to update records and support revenue operations.
Connected CRM data
Build integrations, embedded apps, AI connections, and reporting pipelines through the API, webhooks, App SDK, MCP, or SQL.
Pros
- The free plan supports up to 3 objects and 50,000 records, which lets a small team test a real workspace without a subscription.
- Custom objects, workflows, sequences, and flexible records let teams model a revenue process instead of accepting a fixed sales schema.
- REST API, webhooks, App SDK, MCP, and SQL provide several practical routes for integration and automation.
Cons
- Plus and Pro are priced per user, so cost rises directly with team size before any extra workspace-credit purchases.
- Object, record, report, email, and credit limits vary substantially by plan, making capacity planning part of the buying decision.
- Advanced access controls such as SSO and SCIM are positioned for Enterprise, which can leave smaller regulated teams needing a custom quote.
Pricing Plans
Free
- Up to 3 objects
- 50,000 records
- 100 seat credits per user/month
- 250 workspace credits per workspace/month
- 1 synced email and calendar account per user
- Up to 3 reports
Plus
- Up to 5 objects
- 250,000 records
- 500 seat credits per user/month
- 1,500 workspace credits per workspace/month
- 1 synced email and calendar account per user
- Up to 15 reports
Pro
- Up to 12 objects
- 1,000,000 records
- 1,000 seat credits per user/month
- 10,000 workspace credits per workspace/month
- 2 synced email and calendar accounts per user
- Up to 100 reports
Enterprise
- Unlimited objects
- Custom record allowance
- 2,500 seat credits per user/month
- Custom workspace credits
- 3 or more synced email and calendar accounts per user
- Advanced permissions and enterprise administration
* Pricing information is for reference only. Please refer to the latest announcement on Attio's official website.