folk
A relationship-focused CRM for shared pipelines, connected outreach, and AI-assisted follow-up work.
About folk
folk keeps contacts, deal pipelines, outreach, and the history behind each relationship in one CRM. A team can move work out of scattered spreadsheets while keeping email campaigns, contact enrichment, AI-generated fields, and communication sync close to the pipeline. Its Assistants cover research, follow-ups, recaps, and routine workflows. Standard handles the everyday setup, including the LinkedIn extension and more than 5,000 integrations. Premium is where sequences, custom objects, dashboards, workspace roles, API access, larger usage allowances, and full interaction history appear. Enterprise adds custom limits, security controls, group permissions, guided onboarding, custom integrations, and priority support. Since billing is per member, the real budget depends on team size as well as tier: API access and reporting need Premium, while advanced controls and configurable limits sit in Enterprise.
Best for
Best use cases
Replace scattered contact spreadsheets with a shared CRM pipeline
Automate research, follow-up, recap, and routine workflow tasks
Connect outreach with email, calendar, WhatsApp, LinkedIn, and integrations
Compare before choosing
Standard is the lowest-cost listed tier for core pipelines, campaigns, enrichment, and sync
Premium is the practical step up for sequences, dashboards, API access, and workspace roles
Enterprise is aimed at teams needing custom limits, stronger controls, onboarding, and priority support
Features
Relationship pipeline management
Track contacts and deals in shared pipelines while retaining relationship context.
AI-assisted follow-up
Use Assistants for research, follow-ups, recaps, and recurring workflow tasks.
Connected outreach workflow
Coordinate campaigns and sequences with synced communication channels and integrations.
Pros
- Standard combines pipelines, campaigns, enrichment, AI tools, and communication sync in one seat price.
- Email, calendar, WhatsApp, LinkedIn, and thousands of integrations reduce workflow switching.
- Premium and Enterprise provide a clear upgrade path for API access, permissions, controls, and custom limits.
Cons
- Per-member subscription pricing increases total cost as the number of collaborators grows.
- Dashboards, API access, sequences, and workspace roles require the higher-priced Premium tier.
- Custom limits, group permissions, dedicated onboarding, and priority support require Enterprise pricing.
Pricing Plans
Standard
- Pipeline management
- Email campaigns
- Contact enrichment
- AI Assistants
- Magic Fields (AI)
- LinkedIn extension
- Email, calendar and WhatsApp sync
- 5,000+ integrations
Premium
- Everything in Standard
- Custom objects and deals
- Email sequences
- Workspace roles
- Dashboards
- API access
- More usage credits
- Full interaction history
Enterprise
- Everything in Standard and Premium
- Custom usage limits
- Security controls
- Group-level permissions
- One-to-one onboarding
- Custom integrations
- Priority support
* Pricing information is for reference only. Please refer to the latest announcement on folk's official website.