Braze
Customer engagement software for real-time data activation, coordinated journeys, cross-channel messaging, and AI-based personalization.
About Braze
Braze is a customer engagement platform for brands that need to connect customer data with real-time, cross-channel messaging. Teams can build profiles and audiences, orchestrate journeys, personalize content, and use BrazeAI for decisioning and optimization. Four subscription editions cover different operating stages: Braze Go covers core functionality for early growth teams; Select adds orchestration, security, and user provisioning; Pro adds predictive AI, recommendations, and expanded administration; Enterprise adds infrastructure, governance, and advanced experimentation for large-scale programs. Each edition includes capabilities across BrazeAI and the Braze Data Platform, while the edition determines the depth of controls and advanced functions. Pricing is quote-based rather than published as fixed amounts, so buyers need a sales conversation to compare total cost. A free trial is available, but it is not an ongoing free plan. Braze is best suited to organizations prepared to integrate customer data and run coordinated lifecycle engagement; smaller teams should weigh the implementation work and sales-led pricing process against the breadth of the platform.
Best for
Best use cases
Build dynamic audiences from first-party data and trigger relevant messages as customer behavior changes.
Coordinate lifecycle campaigns across channels while managing more users, permissions, and orchestration needs.
Run AI-assisted recommendations, predictive engagement, and controlled experiments for high-volume programs.
Compare before choosing
Choose Go when core data activation and cross-channel messaging cover the operating need.
Choose Select or Pro when stronger governance, orchestration, administration, or predictive AI justifies a higher edition.
Choose Enterprise when infrastructure scale, enterprise governance, and advanced Agent Console experimentation are required.
Features
Activate customer data
Connect first-party data sources, build user profiles and dynamic audiences, then use that context in customer engagement.
Orchestrate cross-channel journeys
Coordinate personalized messaging and journeys across channels with real-time triggers and segmentation.
Apply AI personalization
Use BrazeAI capabilities for decisioning, predictive workflows, personalized recommendations, and campaign experimentation.
Pros
- Four editions let teams match core messaging, governance, AI, and enterprise-scale controls to their operating stage.
- First-party data activation, segmentation, journey orchestration, and cross-channel action sit in one customer engagement workflow.
- BrazeAI capabilities support predictive decisions, personalized recommendations, and experimentation for mature engagement programs.
Cons
- Fixed prices are not published, so teams must contact sales before they can compare total subscription cost.
- Connecting data sources and coordinating real-time cross-channel journeys requires implementation and ongoing operational resources.
- Advanced AI, administration, infrastructure, and governance capabilities require higher editions rather than the entry edition.
Pricing Plans
Braze Go
- Core Braze features and functionality
- Customer data activation
- Personalized cross-channel messaging
Braze Select
- Everything in Braze Go
- Increased orchestration capabilities
- Enhanced security features and user provisioning
Braze Pro
- Everything in Braze Select
- Predictive AI capabilities
- AI-personalized recommendations
- Expanded dashboard user group administration
Braze Enterprise
- Everything in Braze Pro
- Enterprise-grade orchestration, infrastructure, and governance
- Advanced experimentation with BrazeAI Agent Console
* Pricing information is for reference only. Please refer to the latest announcement on Braze's official website.