Durable
Build a service-business website with AI, then manage CRM, bookings, SEO, and recurring marketing in the same app.
About Durable
Durable is an AI business builder aimed at service businesses that want a website, customer management, bookings, and marketing tools in one app. Durable can generate a mobile-ready site in seconds, then host it with SSL, SEO features, and unlimited traffic. The Free plan is useful for testing an idea on a durable.site subdomain, but it limits CRM records, image generation, and AI chat. Launch adds a custom domain, analytics, custom forms and code, advanced SEO and GEO, bookings, AI agents, and priority support. Grow raises the automation limits, supports unlimited team members, and includes personalized onboarding. The strongest fit is a service business that values speed and an integrated workflow more than deep control. It is less suitable for specialized ecommerce stores, and its no-code approach does not provide extensive HTML customization. Monthly pricing is $25 for Launch and $49 for Grow; annual billing lowers the effective monthly prices to $22 and $41.
Best for
Best use cases
Publish a mobile-ready service website quickly, then refine its pages and search settings from one editor.
Collect form submissions and bookings, sync appointments to a calendar, and answer leads through the built-in CRM.
Schedule recurring blog, review, directory, and competitor research work with higher limits on paid plans.
Compare before choosing
Compared with a standalone website builder, Durable also bundles CRM, bookings, and AI marketing agents.
Compared with specialized ecommerce platforms, Durable has fewer store-specific workflows and is not designed primarily for ecommerce.
Compared with hand-coded websites, Durable launches faster but offers less extensive HTML control through its no-code approach.
Features
Launch a service website
Generate and publish a mobile-ready business website quickly, with secure hosting, SEO, and unlimited traffic included.
Capture leads and bookings
Use forms, CRM, AI replies, and calendar-synced booking to turn site visits into customer conversations and appointments.
Run recurring marketing work
Create blog posts, ads, social content, logos, images, review requests, and competitor research from the same workspace.
Pros
- The $0 plan lets a new business publish on a free subdomain and test the workflow before paying.
- Hosting, unlimited traffic, CRM, bookings, SEO, and marketing tools reduce the number of separate services to manage.
- Launch and Grow add AI agents that can handle recurring blog, lead, review, and competitor research tasks.
Cons
- The Free plan caps the CRM at 10 customers, images at 5 per month, and AI chat at 10 messages per month.
- Durable is not designed specifically for ecommerce, so stores may need a platform with deeper commerce workflows.
- The no-code editor does not provide extensive HTML customization, which limits teams that need full implementation control.
Pricing Plans
Free
- Website with SEO, secure hosting, and unlimited traffic
- Free durable.site subdomain
- Ads, social posts, logos, and 5 generated images per month
- AI chat with 10 messages per month
- CRM for up to 10 customers
- Basic help center support
Launch
- Professional website with custom forms, analytics, conversion optimization, and custom code
- Advanced SEO and GEO with weekly visibility ranking
- Built-in CRM with AI replies to up to 20 leads per month
- Custom domain connection or one free domain worth up to $20
- Unlimited bookings with calendar sync
- AI agents for blogs, reviews, competitor research, and business questions
- 50 generated images and 1,000 AI chat messages per month
- Priority human support
Grow
- Everything in Launch
- Personalized one-to-one expert onboarding and ongoing support
- Unlimited team members
- Daily blog posts, unlimited lead replies, and daily AI rankings
- 500 generated images per month and unlimited AI chat
* Pricing information is for reference only. Please refer to the latest announcement on Durable's official website.