Keap
AI campaign drafting built into Keap’s CRM and marketing automation platform for small businesses.
About Keap
Keap is a small-business CRM and sales and marketing automation platform with an AI Content Assistant for campaign creation. It drafts campaign content in minutes. The wider product keeps contact records, lead details, follow-up activity, email marketing, text marketing, appointments, and automation workflows in one system. It suits teams that want generated campaign copy to sit close to the CRM data and follow-up process instead of moving drafts between unrelated tools. Keap also provides a developer portal for businesses that need integrations. Buyers still need to evaluate the full platform rather than treating the assistant as a stand-alone writing app. Pricing starts at $249 according to Keap's pricing page, and a 14-day trial does not by itself remove the ongoing subscription cost. Teams should also budget time to configure CRM records, automation rules, campaign review, and any integrations before relying on the workflow in production.
Best for
Best use cases
A new website lead submits a form and the business needs prompt email or text follow-up.
A marketing team prepares campaign copy and wants the draft near its CRM and automation setup.
A service business coordinates contact records, appointments, marketing activity, and repeat follow-up.
Compare before choosing
Choose Keap over a stand-alone writer when CRM-linked campaign execution matters more than isolated copy generation.
Compare the starting subscription cost with the combined cost of separate CRM and marketing workflow products.
Test the setup effort and automation depth against simpler tools before moving an established customer process.
Features
Campaign content drafting
Draft campaign content inside a CRM-centered marketing workflow, then review the copy before it reaches customers.
Automated lead follow-up
Connect captured lead details with email or text follow-up so responses can begin soon after a form submission.
Customer workflow integration
Use Keap CRM records, appointments, marketing activity, and developer options as parts of a connected customer workflow.
Pros
- Campaign drafts can stay close to customer records and automated follow-up workflows.
- CRM, email marketing, text follow-up, appointments, and automation can share one platform.
- A developer portal supports teams that need to connect Keap with other business products.
Cons
- Pricing starts at $249, which can be a substantial commitment for a small team.
- The full CRM and automation scope requires more setup than a stand-alone writing assistant.
- AI-generated campaign content still needs human review for accuracy, tone, and customer suitability.
Pricing Plans
Keap
- Small-business CRM
- Sales and marketing automation
- Email marketing and workflow tools
* Pricing information is for reference only. Please refer to the latest announcement on Keap's official website.