THEO
Structured, sourced competitive positioning research for brand strategists and agencies, delivered project by project.
About THEO
THEO is a competitive positioning intelligence platform for brand strategists and agencies. A project starts with a company website and target region, then maps relevant competitors and examines how each one presents its position. The research is organized into 15 sections. These include positioning territories and clusters, visual identity, category framing, credibility patterns, messaging, buyer segments, demand signals, strategic actions, platform reach, social go-to-market clusters, and a positioning north star. It reduces repetitive desk research by producing a structured category view that can support pitches, positioning briefs, rebrands, product launches, and market-entry decisions. Sources are cited so teams can inspect the material behind an observation. Delivery is described as roughly six hours, which suits project-based strategy work more than instant self-service lookup. Results can also be connected to ChatGPT or Claude for follow-up questions and reshaping into working formats. Pricing starts at €149, so teams should weigh the saved research time against the cost of each engagement. Public evidence does not establish a free plan, API, security certification, or broad software-integration catalog.
Best for
Best use cases
Use it before a new-client pitch when the team needs a category map and competitor rationale on a short timetable.
Use it during an active engagement to focus research on a small set of competitors without losing consistent structure.
Use separate projects for shortlisted markets when a regional comparison will influence the entry decision.
Compare before choosing
Compared with manual desk research, THEO targets faster delivery but introduces a project fee starting at €149.
Compared with general AI research, THEO emphasizes consistent competitor coverage and citations rather than an immediate chat response.
Compared with a conventional research report, its structured output can be connected to ChatGPT or Claude for follow-up work.
Features
Category discovery before a pitch
Map the category before a first client meeting so the pitch starts with a sourced view of competitors, occupied positions, and open space.
Competitor deep dive
Narrow an active engagement to the two or three competitors that matter most while keeping the same structured research approach.
Market entry comparison
Run research across shortlisted regions and compare their competitive structures before choosing where and how to enter.
Pros
- Roughly six-hour delivery can shorten the desk-research phase of a strategy engagement.
- Cited source material gives teams a clearer basis for checking observations used in client work.
- Structured results can connect to ChatGPT or Claude for follow-up questions and format changes.
Cons
- Pricing starts at €149 per project, which can add up for frequent category or regional comparisons.
- Delivery is measured in hours rather than seconds, so it does not replace an instant research lookup.
- Public information does not establish a free plan, API, or broad integration catalog for procurement planning.
Pricing Plans
Positioning Research
- Structured competitive positioning research
- Sourced category and competitor analysis
- Delivery described as roughly six hours
* Pricing information is for reference only. Please refer to the latest announcement on THEO's official website.