30characters
AI workspace for generating Google Ads copy, finding negative keywords, and monitoring PPC budget pacing.
About 30characters
30characters is a focused Google Ads workflow tool for PPC operators who need to create ad copy, review search terms, and watch budget pacing without moving every step through spreadsheets. Its homepage positions the product around generating ads from landing pages, finding search terms that burn budget, and applying negatives after user confirmation. The product is narrower than a full PPC management suite, but that narrowness is useful for teams that spend a lot of time writing RSAs, PMAX copy, Demand Gen assets, and account-specific variants. The ad generator can use a landing page URL, keywords, persona, call to action, and instructions to create copy, then lets users edit, regenerate individual lines, preview mockups, export manually, or sync to Google Ads. The negative keyword workflow connects to Google Ads, scans search term reports, uses landing page context and performance metrics to explain recommendations, supports scheduled or manual scans, and lets users apply selected negative keywords with match type control. Budget pacing adds campaign-level spend monitoring, projected end-of-month totals, configurable overpace and underpace alerts, and a daily digest option. Pricing is subscription-based: Core and Pro have public monthly and yearly prices, while Agency is a contact-sales tier for unlimited accounts and users. The main adoption checks are Google Ads account access, trust in an AI-assisted review workflow, account limits by plan, and whether the team needs a specialized Google Ads assistant or a broader PPC platform.
Best for
Best use cases
Launching a new search campaign from a landing page and needing headline, description, callout, and sitelink ideas that respect Google Ads character limits.
Reviewing a search term report after spend has accumulated and turning low-fit terms into exact, phrase, or broad negative keywords with approval.
Managing a PMAX or broad-match account where irrelevant queries need regular monitoring before they consume the next budget cycle.
Checking mid-month pacing for multiple campaigns and receiving alerts when spend is projected to overshoot or undershoot target budgets.
Preparing ads for several product pages at once by bulk-generating copy from a list of landing page URLs.
Compare before choosing
Compare with the native Google Ads interface if the main need is manual editing and no AI-assisted copy generation or search-term triage is required.
Compare with Optmyzr or other full PPC management suites when you need broader bid management, reporting, shopping, or enterprise workflow coverage.
Compare with Google Ads scripts, Sheets, or custom API workflows if your team wants complete control over negative keyword rules and internal approval logic.
Compare with general AI writing tools when the main task is broad marketing copy rather than Google Ads-specific character limits, sync, and account context.
Features
Landing page ad generation
Generate Google Ads copy from a URL, keywords, audience persona, CTA, and instructions so campaign setup starts from structured account context.
Google Ads character awareness
Create headlines, descriptions, callouts, and sitelinks with Google Ads-specific limits in mind instead of editing generic AI text afterward.
Bulk ad creation
Input multiple landing page URLs and generate ads for many campaigns or ad groups in one workflow.
Negative keyword monitoring
Scan search term reports, evaluate relevance against campaign landing pages, rank suggestions by spend, and apply approved negatives.
Budget pacing alerts
Track campaign spend against monthly budgets, view projected totals, and receive overpace or underpace alerts before month-end.
Google Ads sync
Connect Google Ads accounts, sync generated ads, and push approved changes after user confirmation rather than copying everything manually.
Multi-language ad support
Generate and translate ad copy for campaigns that need non-English messaging or multiple language variants.
Team and account tiers
Choose from Core, Pro, or Agency tiers depending on how many Google Ads accounts, users, and MCC connections the workflow needs.
Pros
- Purpose-built for Google Ads workflows rather than generic copywriting.
- Combines ad creation, negative keyword review, and budget pacing in one PPC-focused workspace.
- Public pricing gives clear Core and Pro monthly and yearly entry points.
- Negative keyword recommendations include performance context and human approval before application.
- Supports direct Google Ads sync while still allowing manual export.
Cons
- Not a full PPC management suite for bidding, reporting, shopping feed work, or cross-channel attribution.
- Best value depends on connecting Google Ads accounts and trusting the workflow with campaign data.
- Core plan is limited to one Google Ads account and one user.
- Agency pricing is not public, so larger teams must request a demo for final cost.
- Security details are mostly in privacy and terms pages rather than a dedicated trust center.
Pricing Plans
Core yearly
- Connect 1 Google Ads account
- 1 user
- Unlimited copy generations
- RSA, PMAX, and Demand Gen campaigns
- Multi-language generation and ad translation
- Bulk generate ads from URLs
- Sync ads directly into Google Ads
- Negative Keyword Monitoring
- Budget Pacing Alerts
Pro yearly
- Everything in Core
- Connect 10 Google Ads accounts
- Up to 3 users
- MCC account connections
- Priority support
- Priority roadmap input
Core monthly
- Connect 1 Google Ads account
- 1 user
- Unlimited copy generations
- Google Ads sync
- Negative Keyword Monitoring
- Budget Pacing Alerts
Pro monthly
- Everything in Core
- Connect 10 Google Ads accounts
- Up to 3 users
- MCC account connections
- Priority support
* Pricing information is for reference only. Please refer to the latest announcement on 30characters's official website.