ClickMoat
Click-fraud detection and traffic blocking for Google Ads campaigns.
About ClickMoat
ClickMoat is click-fraud detection and prevention software for Google Ads campaigns, with Meta Ads support presented as beta. It investigates ad clicks, blocks invalid traffic, and gives advertisers a dashboard for tracking avoided clicks and estimated savings. Teams can configure automatic protection rules, block VPN addresses, exclude IP addresses manually, and inspect why an address was blocked. Reporting can be broken down by campaign, keyword, country, and device, while downloadable click reports support a manual Google refund request when fraud is identified. The product is designed for advertisers trying to protect pay-per-click budgets from bots, competitors, spam software, researchers, and accidental or random clicks. Adoption requires connecting campaign activity and reviewing protection rules; Meta Ads users should account for beta status, and advertisers must submit Google refund requests themselves. ClickMoat is a paid product with a free trial that does not require a credit card.
Best for
Best use cases
A campaign receives high click volume but weak conversions, prompting investigation and blocking of bot traffic.
An advertiser configures automatic rules, blocks VPN addresses, and manually excludes suspicious IP addresses.
A team reviews detailed click findings and exports a report before making a manual refund request to Google.
Compare before choosing
Compare ClickMoat with basic analytics tools on whether they can actively block invalid traffic, not only report it.
Compare campaign-platform coverage carefully because Google Ads is central while Meta Ads is presented as beta.
Compare operational effort around protection rules, IP review, reporting, and manual refund submission.
Features
Protect PPC budgets
Detect and block bot traffic, competitor clicks, spam activity, and other invalid clicks that consume campaign budget.
Investigate blocked traffic
Review why IP addresses were blocked and analyze findings by campaign, keyword, country, and device.
Prepare refund evidence
Download a full click report to support a manual Google refund request when click fraud is identified.
Pros
- Automatic protection rules and manual IP exclusions give PPC teams more than passive traffic reporting.
- Campaign, keyword, country, and device reporting helps teams trace where invalid clicks affect spend.
- A no-credit-card free trial lowers the initial cost of testing the workflow with campaign data.
Cons
- ClickMoat is paid, so ongoing protection adds a recurring software cost to the advertising budget.
- Meta Ads support is in beta, which may limit teams that need mature coverage beyond Google Ads.
- Google refund requests remain manual even when ClickMoat supplies a downloadable click report.
Pricing Plans
Paid access
- Google Ads click-fraud detection and prevention
- Automatic protection rules and IP exclusions
- Detailed click reports
* Pricing information is for reference only. Please refer to the latest announcement on ClickMoat's official website.