BuzzSumo
Research content performance, track media mentions, find active journalists and influencers, and manage alerts from a single subscription workspace.
About BuzzSumo
BuzzSumo is a subscription research and monitoring platform for content marketers, PR teams, agencies, and larger brands. The product puts content discovery, performance research, media monitoring, journalist outreach, influencer research, and reporting into one workspace. Teams can search an archive of billions of articles, inspect engagement across major social networks, follow current trends, find active journalists, and create alerts for brands, topics, keywords, links, or publications. The entry Content Creation plan costs $199 per month when billed yearly and suits one user focused on ideas and research. PR & Comms adds five users, five alerts, a media database, outreach, coverage reports, and Slack integration for $299 per month billed yearly. Suite expands to ten users and ten alerts, with YouTube analysis, an advanced Chrome extension, and batch article uploads for $499 per month billed yearly. Enterprise costs $999 per month with annual billing, supports 30 users and 50 alerts, and adds RSS feed synchronization, granular location search, and early feature access. All listed plans include unlimited searches, but searches are shared across account users and refresh monthly. The pricing page promotes trials rather than a permanent free plan. A buying decision should account for the broad research workflow against the annual commitment, the $199 starting price, user caps, and alert limits.
Best for
Best use cases
Build a content brief from trending stories, audience questions, and high-performing competitor articles.
Monitor a brand or topic, route alerts into a team workflow, and summarize earned media coverage.
Shortlist journalists or influencers using recent activity and engagement data before outreach.
Compare before choosing
The $199 entry price is aimed at professional teams rather than occasional individual research.
PR & Comms adds media outreach and coverage workflows that the Content Creation tier lacks.
Suite and Enterprise raise user and alert limits while adding channel analysis, integrations, and reporting tools.
Features
Content discovery and research
Find engaging topics, compare content performance, inspect competitors, and turn current or proven stories into briefs.
PR monitoring and outreach
Track media mentions, create alerts, identify active journalists, prepare pitches, and report on earned coverage.
Influencer and channel analysis
Research influential accounts across Facebook, X, YouTube, and TikTok, then examine engagement before planning outreach.
Pros
- Unlimited searches reduce friction for teams that run frequent topic and competitor research.
- Content, PR, journalist, influencer, monitoring, and reporting tools can replace several disconnected workflows.
- Higher tiers support more users and alerts, with Slack, browser, YouTube, RSS, and location features.
Cons
- The lowest listed price is $199 per month with yearly billing, which is expensive for occasional individual use.
- Searches are unlimited but shared across account users and refresh monthly, so team activity still needs coordination.
- User and alert caps vary by tier, and the most capable Enterprise plan costs $999 per month with annual billing.
Pricing Plans
Content Creation
- 1 user
- Unlimited shared searches
- 2 alerts
- Content Analyzer
- Trending Feeds
- Question Analyzer
PR & Comms
- 5 users
- Unlimited shared searches
- 5 alerts
- Media Database and Outreach
- Coverage Reports
- Slack integration
Suite
- 10 users
- Unlimited shared searches
- 10 alerts
- YouTube Analyzer
- Advanced Chrome Extension
- Article Uploads
Enterprise
- 30 users
- Unlimited shared searches
- 50 alerts
- RSS Feed Sync
- Granular Location Search
- Early Access to New Features
* Pricing information is for reference only. Please refer to the latest announcement on BuzzSumo's official website.