Profound
See how a brand appears in AI answers, connect crawler activity with traffic, and automate repeat marketing work.
About Profound
Profound is an AI search visibility platform for marketing teams that want to understand and improve how their brand appears in generated answers. Teams can monitor brand visibility across services such as ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, and Google AI Overviews. Agent Analytics shows which AI systems access a site and whether that activity produces human traffic. Teams can also deploy custom Agents for automated content campaigns, while Aim handles ongoing marketing tasks in the background. Starter is focused on ChatGPT tracking with 50 monitored prompts and email support. Growth is aimed at companies that need broader visibility monitoring. Both listed self-service prices require annual billing, so buyers should compare the yearly commitment with their monitoring scope before adopting the product.
Best for
Best use cases
Use the monitoring workspace when a campaign needs a repeatable view of brand mentions in generated answers.
Review Agent Analytics after publishing content to compare crawler access with incoming visitors from AI search.
Deploy a custom Agent when a content campaign contains recurring production tasks that benefit from automation.
Compare before choosing
Starter fits narrow ChatGPT monitoring, but its 50 prompt limit may constrain broader research programs.
Growth raises the monthly equivalent to $399 and suits teams that need more than the entry monitoring scope.
Profound combines answer visibility, crawler analysis, and marketing agents in one workflow, reducing tool switching.
Features
Monitor AI answer visibility
Track how a brand appears in AI generated answers and follow its visibility across supported answer engines.
Analyze AI crawler traffic
See which AI systems crawl a site, how often they visit, and whether AI search sends human visitors.
Run automated content work
Deploy custom marketing Agents for content campaigns and use Aim as a background agent for ongoing marketing tasks.
Pros
- Tracks brand visibility across several widely used AI answer engines from one marketing workflow.
- Agent Analytics links AI crawler access with referral traffic, giving teams a clearer measurement path.
- Custom Agents and Aim can automate recurring content and background marketing tasks within the platform.
Cons
- Starter costs $99 per month with annual billing, creating a longer commitment for small teams.
- The Starter plan tracks ChatGPT only and caps monitoring at 50 prompts, which limits broader coverage.
- Growth increases the monthly equivalent to $399, so teams need enough monitoring volume to justify the cost.
Pricing Plans
Starter
- ChatGPT tracking only
- 50 prompts tracked
- Email support
Growth
- Visibility monitoring for growing companies
- Two months free with annual billing
* Pricing information is for reference only. Please refer to the latest announcement on Profound's official website.