MarketMuse
AI software that uses site-specific authority, competitor gaps, and ranking difficulty to guide content planning and optimization.
About MarketMuse
MarketMuse is an AI content planning and optimization platform for content teams, publishers, and agencies. It examines a site's content inventory to show where the site already has topic authority, which subjects competitors have overlooked, and how difficult a topic may be for that particular site to rank for. Teams can turn that analysis into decisions about pages to create or update. Content briefs, strategy documents, topic models, Content Score, and SERP views then support planning and revision. There are four tiers: Free, Optimize, Research, and Strategy. Higher tiers raise the limits for users, tracked topics, monthly briefs, and strategy documents. Free allows 10 queries each month, but it does not include site inventory, tracked topics, briefs, or strategy documents. Buyers interested in Optimize, Research, or Strategy must book a demo to discuss commercial terms, which makes direct cost comparison less immediate.
Best for
Best use cases
Use Free to test topic and SERP applications without site inventory or briefs
Choose Optimize for one site and one user with 100 tracked topics and five monthly briefs
Compare Research and Strategy when team size and production volume require higher monthly limits
Compare before choosing
Free is limited to one user and 10 queries per month, with no inventory, tracked topics, briefs, or strategy documents
Optimize keeps one user but adds inventory, 100 tracked topics, five monthly briefs, and one monthly strategy document
Research and Strategy include unlimited queries; Strategy has the highest listed user, topic, brief, and document limits
Features
Prioritize content topics
Analyzes site inventory to surface topic clusters, authority strengths, and subjects for new or updated content.
Compare competitor coverage
Locates subjects competitors have missed so teams can select differentiated content ideas.
Plan content production
Creates a personalized roadmap using tracked topics, strategy documents, and content briefs.
Optimize individual pages
Uses topic models, Content Score, and SERP analysis to guide page revisions and draft coverage.
Pros
- Site-specific authority and difficulty metrics make topic priorities more relevant than generic keyword scores alone.
- The workflow connects topic research, competitor gaps, briefs, strategy documents, and page optimization in one product.
- A Free plan lets one user run 10 monthly queries and access the listed topic, keyword, SERP, heatmap, and Connect applications.
- Research and Strategy include unlimited monthly queries for teams with sustained content analysis workloads.
Cons
- The Free plan excludes site inventory, tracked topics, content briefs, brief types, and content strategy documents.
- Optimize still permits only one user and caps usage at 100 queries, 100 tracked topics, and five briefs per month.
- Commercial terms for Optimize, Research, and Strategy require booking a demo, which slows direct price comparison.
- Even the Strategy plan lists one site inventory by default, so agencies managing several sites may need to discuss additions.
Pricing Plans
Free
- No site inventory
- 1 user
- No tracked topics
- No Content Briefs per month
- No Brief types
- No Content Strategy Documents
- Export for saved writing only
- 10 queries per month
- Access to Topic Navigator
- Access to Keywords, SERP X-Ray, and SERP Heatmap
- Access to Site Heatmap and Connect
Optimize
- 1 site inventory
- 1 user
- 100 tracked topics
- 5 Content Briefs per month
- Access to Article Briefs
- 1 Content Strategy Document per month
- Export for saved writing, applications, and Documents
- 100 queries per month
- Access to Topic Navigator
- Access to Keywords, SERP X-Ray, and SERP Heatmap
- Access to Site Heatmap and Connect
Research
- 1 site inventory
- 3 users
- 1,000 tracked topics
- 10 Content Briefs per month
- Access to Article Briefs
- 3 Content Strategy Documents per month
- Export for saved writing, applications, and Documents
- Unlimited queries per month
- Access to Topic Navigator
- Access to Keywords, SERP X-Ray, and SERP Heatmap
- Access to Site Heatmap and Connect
Strategy
- 1 site inventory
- 5 users
- 10,000 tracked topics
- 20 Content Briefs per month
- Access to all 9 Brief types
- 5 Content Strategy Documents per month
- Export for saved writing, applications, and Documents
- Unlimited queries per month
- Access to Topic Navigator
- Access to Keywords, SERP X-Ray, and SERP Heatmap
- Access to Site Heatmap and Connect
* Pricing information is for reference only. Please refer to the latest announcement on MarketMuse's official website.