1Price
1Price helps SaaS teams run AI-assisted pricing, packaging, and localized price experiments connected to Stripe and subscription revenue metrics.
About 1Price
1Price is a pricing experimentation platform for SaaS subscription companies that want to stop setting prices once and guessing forever. The product connects to Stripe, lets teams build plans, offers, and experiments, then assigns new users to pricing cohorts at their first pricing interaction. Instead of measuring only clicks or signup conversion, 1Price focuses on subscription-business outcomes such as paid conversion, active subscribers, MRR, realized LTV, churn, and revenue per visitor. It is especially relevant when a team wants to test higher or lower prices, add or hide plans, move features between packages, compare annual discounts, or localize pricing by country. The official docs also show implementation paths for React/Next.js, Framer, Webflow, WordPress, and Gumroad, with a client-side script and API calls for dynamic price values. 1Price is not a general website A/B testing suite; it is a specialized monetization system for teams ready to expose controlled pricing treatments to new visitors and review the subscription impact. Buyers should still check whether its current limits fit their governance needs, because the docs note constraints such as one experiment at a time and beta status for some localized or server-side capabilities.
Best for
Best use cases
Launching a new pricing page and routing a small percentage of new visitors into a higher-price treatment before rolling the change across all signups.
Testing whether moving a feature from one package to another increases paid conversion or realized LTV without losing too many trial users.
Adding country-specific prices for international visitors and reviewing regional conversion and revenue impact after the experiment starts collecting data.
Comparing monthly versus annual discount positioning when a team is unsure whether the discount improves cash collection or reduces long-term value.
Replacing spreadsheet-based pricing decisions with a dashboard that tracks visitors, paid customers, active subscribers, MRR, realized LTV, and treatment performance.
Compare before choosing
Compare against generic A/B testing tools if the experiment is mostly copy, layout, or button testing; 1Price is more specialized for pricing, packaging, cohorts, and post-purchase revenue metrics.
Compare against building an internal pricing-experiment service if the company needs deep custom governance, data warehouse ownership, or multiple concurrent experiment rules beyond the current public documentation.
Compare against billing platforms such as Stripe-native configuration alone when the need is only to create static prices, not to assign new visitors to controlled pricing treatments.
Compare against pricing consultants when the team wants strategic research, interviews, and qualitative willingness-to-pay work before instrumenting live checkout experiments.
Features
Price experiment builder
Create controlled experiments that compare offerings, price points, packages, feature placement, annual discounts, or pricing models for new visitors.
Stripe-connected setup
Import Stripe products, map monthly and yearly products to plans, and connect experiment offers to the billing products already used by the business.
Cohort assignment
Assign new users to control and treatment cohorts when they first interact with pricing, so each visitor sees the offer intended for the experiment.
Dynamic pricing display
Use the 1Price script and price-value endpoint to populate pricing tables with the offer, currency, and product details returned for a visitor.
Localized pricing experiments
Run experiments that vary pricing by region or country, helping teams test whether local currency and regional price levels improve revenue.
Subscription analytics
Review experiment impact across visitors, paid customers, active subscribers, churned subscribers, MRR, realized LTV, and revenue per visitor.
Implementation guides
Follow public documentation for React/Next.js, Framer, Webflow, WordPress, and Gumroad, with testing steps for purchase tracking.
Pros
- Built specifically for pricing and packaging experiments rather than generic landing-page A/B tests.
- Connects experimentation to subscription metrics such as MRR, LTV, paid conversion, active subscribers, and churn.
- Official pricing starts with free metrics and a 7-day free trial, lowering the barrier to investigate fit.
- Supports practical SaaS monetization experiments including price increases, new tiers, annual discounts, plan renaming, and localized pricing.
- Public docs provide concrete integration details, script examples, and testing steps.
Cons
- Best fit appears to be Stripe-connected software businesses; teams on other billing stacks should verify support before planning adoption.
- Some capabilities are marked beta or incomplete in docs, including server-side implementation, country-specific experiment creation, and some integration pages.
- The docs state that only one experiment can run at a time currently, which may limit larger experimentation programs.
- Public pricing exposes a Starter price and traffic bands, but does not show every higher-volume price in the public text.
- Pricing experiments affect revenue and customer trust, so teams still need internal governance, rollback rules, and clear customer communication.
Pricing Plans
Free Pricing Metrics
- Pricing type breakdown
- Charts and tables
- Revenue cohort analysis
- No card required
- Billing-system connection
Starter
- Unlimited experiments
- Unlimited products
- Weekly reports
- Dynamic pricing
- Globalized pricing
- 7-day free trial
Starter annual billing
- Full Platform access
- Annual discount
- Traffic-based pricing fixed for 12 months
- Unlimited experiments
- Dynamic and globalized pricing
* Pricing information is for reference only. Please refer to the latest announcement on 1Price's official website.