Tomi.ai
Predictive lead scoring and ad optimization for businesses with long sales cycles and high-value transactions.
About Tomi.ai
Tomi.ai is a predictive marketing platform built for businesses where an ad click may take weeks or months to become a high-value sale. It joins first-party behavior from websites and mobile apps with CRM funnel events, then models each visitor’s likelihood to buy and expected lifetime value over 30 to 90 days. Marketing teams can pass those predictions to ad platforms, CRM systems, and analytics tools for audience targeting, value-based bidding, attribution, and lead ranking. Tomi.ai uses custom quarterly or annual subscriptions instead of self-serve checkout. Cost varies with the chosen features, unique visitor volume, and ad spend. Enterprise customers get custom models, unlimited usage allowances, and dedicated support. The setup is best suited to established performance-marketing teams with enough traffic, recorded sales outcomes, and media spend to justify a bespoke implementation.
Best for
Best use cases
Improve Meta and Google bidding with predicted conversion-value signals
Rank website visits and CRM leads by probability to become paying customers
Measure post-click touchpoints against later offline or CRM-recorded revenue
Compare before choosing
No self-serve price is listed, so procurement requires a sales conversation
Annual billing gives a 17% discount and more flexible use of annual ad spend limits
Enterprise removes scored-lead, monthly-active-user, and optimized-ad-spend limits
Features
Predictive lead scoring
Performance marketers can rank website visits and CRM leads by their probability of becoming paying customers. Tomi.ai analyzes first-party behavior, including anonymous visits, so sales and media teams can focus attention and budget on the people most likely to convert.
Ad platform optimization
Advertising teams can send predicted conversion and customer-value signals to Meta, Google, and other connected platforms. Those signals become target events for value-based bidding, helping campaigns optimize for later high-value sales instead of only immediate online actions.
Predictive attribution
Marketing analysts can connect post-click touchpoints with sales recorded later in the CRM. Tomi.ai estimates the incremental value of those interactions, giving teams a way to assess channels when purchases happen offline or after a long consideration period.
First-party data modeling
Growth teams can match website and mobile app behavior with CRM funnel stages, then model purchase propensity and expected lifetime value over 30 to 90 days. Predictions can flow back into advertising, CRM, and analytics workflows for targeting and prioritization.
Pros
- Connects first-party behavior with CRM sales outcomes for more relevant lead scores
- Feeds predicted conversion value to ad platforms for practical bidding and targeting workflows
- Annual subscriptions receive a 17% discount and allow flexible annual ad spend allocation
Cons
- Public pricing is unavailable, so teams must contact sales before comparing total cost
- The bespoke setup requires technical configuration and enough CRM outcome data to train useful models
- Professional packages apply allowances for scored leads, website visits, and optimized ad spend
Pricing Plans
Professional
- Server-side conversion tracking
- Multitouch customer journey
- Patented tracking pixel
- Raw data access
- Scored lead, website visit, and optimized ad spend allowances depend on the selected package
- Onboarding, training, and email support
Enterprise
- Everything in Professional
- Custom ML models, segmentation, analytics, and integrations
- Full raw data access
- Unlimited scored leads
- Unlimited monthly active users across web and app
- Unlimited optimized ad spend
- White-glove onboarding and dedicated customer success
* Pricing information is for reference only. Please refer to the latest announcement on Tomi.ai's official website.