Clay
A flexible GTM workspace for data enrichment, AI research, segmentation, and automated revenue workflows.
About Clay
Clay is a go-to-market workspace for collecting data, enriching prospect and account records, running AI-assisted research, and turning the results into outreach or CRM actions. Teams can begin with a Clay-built list or import records from a CRM, then combine provider data, web research, signals, and their own API keys in a table-based workflow. Multi-provider waterfalls help improve coverage without forcing users to manage every source separately, while Claygent can research webpages, PDFs, and search results for custom data points. Clay also supports scoring, segmentation, scheduled refreshes, pre-call briefs, and automated messaging. Clay suits revenue operations and growth teams need flexible workflows across many integrations. Its action and data-credit allowances require planning at scale, and the 200-row table cap on the Free plan makes that tier better suited to evaluation or small jobs than production prospecting.
Best for
Best use cases
Enrich an imported CRM list through several providers
Monitor account signals and notify owners when conditions change
Research accounts and generate personalized campaign inputs
Compare before choosing
Choose Clay when workflow flexibility across many providers matters more than a fixed database interface.
Use the Free plan for evaluation; its 200-row table limit is restrictive for larger campaigns.
Compare paid tiers by both action volume and data-credit needs, since each affects operating cost.
Features
Enrich prospect and account data
Combine provider data and AI research to fill contact details, company attributes, technology signals, and intent data.
Automate account research
Refresh company research on a schedule and deliver concise context or pre-call notes to sales representatives.
Run segmented GTM campaigns
Score and tier accounts, monitor changes such as hiring or website intent, and trigger tailored multichannel actions.
Pros
- Combines many data sources and AI research in one workflow, reducing manual provider switching.
- Unlimited seats and tables on Free make collaborative evaluation less expensive.
- More than 100 integrations help Clay fit existing CRM and outreach workflows.
Cons
- Usage-based action and data-credit allowances require cost monitoring as volume grows.
- Free limits each table run to 200 rows, so it is not sized for large campaigns.
- The range of providers and workflow controls creates a learning and setup burden.
Pricing Plans
Free
- 500 actions per month
- 100 data credits per month
- Unlimited seats and tables
- Multi-provider waterfalls
- Up to 200 rows per table
- Claygent enrichment
- Bring your own API key
- Clay sequencer email sending
Launch
- Starts at 15,000 actions per month
- Starts at 30,000 data credits per year
- Everything in Free
- Phone-number enrichment
- Unlimited Audiences search
* Pricing information is for reference only. Please refer to the latest announcement on Clay's official website.